STATUS COLOR CODE:
- GREEN = WILL GET DONE BY EOM
- YELLOW = MOST OF IT DONE BUT NOT FINISHED BY EOM
- RED = EITHER DECIDED TO DROP IT OR JUST STARTED THE TASK OR IS MOVING TO THE NEXT MONTH
THESE ARE JUST NOTES FROM AN UN-CONFERENCE FORMAT BRAINSTORMING SESSION. These are not official policy! Some of these ideas may never be implemented. If you are a journalist, please use press @ torproject.org to ask questions!
Media roadmap for 2015 / 2016
March 2015
| What | Who | When | Ticket | Status |
|---|---|---|---|---|
| Pitch positive stories to the media | Kate | March 2015 | GREEN | |
| SWOT analysis for media | Kate and core Tor | March 2015 | YELLOW | |
| Improve reporting: | ||||
| --- from board | ||||
| --- from executive team | ||||
| --- from projects | Executive Committee | March 2015 |
April 2015
| What | Who | When | Ticket |
|---|---|---|---|
| Talk to other tech companies about how to discuss prototypes and test projects in the media so that the media doesn’t overpromise abilities of our unfinished projects. | Kate | April 2015 | |
| Create a directory of journalists in English world | Kate/Crowdsource | April 2015 | |
| Create a directory of journalists in the rest of the world | Kate/Crowdsource | April 2015 | |
| Encourage Love of Tor in and through the larger community (example: retweets from Tor community and allied communities like libraries) | Kate | April 2015 |
May 2015
| What | Who | When | Ticket |
|---|---|---|---|
| Write and edit glossary of Tor terms | Kate | May 2015 | |
| Mission Statement Developed | Sue/Executive committee/Kate | May 2015 |
June 2015
| What | Who | When | Ticket |
|---|---|---|---|
| Ask other orgs and friends about their press contacts | Crowdsource | June 2015 | |
| Publish interviews of Tor people | Kate | June 2015 | |
| Strategy: Launch survey into core Tor questions | Sue | End of June 2015 | |
| Strategy: Begin interviews into core Tor questions | Sue | End of June 2015 |
July 2015
| What | Who | When | Ticket |
|---|---|---|---|
| Delegation/empowering and teaching others | ? | July 2015 | |
| Identify people ready to talk to the media for different regions and languages | Kate | July 2015 | |
| Write boilerplate sentences for journalists | ? | July 2015 |
August 2015
| What | Who | When | Ticket |
|---|---|---|---|
| Set up mechanism for allowing core Tor to see what’s happening with media | Jake/Kate | August 2015 | |
| Media kit for meetings (presskit.com) | Kate | August 2015 | |
| Formally discuss and start initial planning for new web site design | Everyone currently posting things to web | August 2015 |
September 2015
| What | Who | When | Ticket |
|---|---|---|---|
| Media plans for adversaries | Kate | September 2015 | |
| Gather more user stories | Kate | September 2015 | |
| Have a written media strategy ready | Kate | September 2015 | |
| Publish more interviews of Tor people | Kate | September 2015 | |
| Set up a process for press review | Kate | September 2015 | |
| Strategy around outreach to adversaries—attending spy conferences, etc. (includes op-eds, etc.)--Decide which events to attend, what to do at them, Tor media strategy to accompany them | Jake/Kate/Roger | September 2015 | |
| Support culture and enable artists. (Museums, conceptual art) | Jake | September 2015 | |
| Translate boilerplate language for journalists | Crowdsource | September 2015 |
October 2015
| What | Who | When | Ticket |
|---|---|---|---|
| Strategy: Publish gap analysis for comments | Sue | October 2015 |
November 2015
| What | Who | When | Ticket |
|---|---|---|---|
| Publish fact sheets for journos | Kate | November 2015 |
December 2015
| What | Who | When | Ticket |
|---|---|---|---|
| Strategy: Publish draft plan for getting from A to B. (For comment.) | Sue | December 2015 |
January 2016
| What | Who | When | Ticket |
|---|---|---|---|
| Agree on a new website architecture | People who currently post to web site | January 2016 | |
| Strategy: Publish revised (post-comment) plan | Sue | End of January 2016 | |
| Identify and fund someone Happy! To be responsible for the web site. | Roger and Lunar? | January 2016 |
February 2016
March 2016
| What | Who | When | Ticket |
|---|---|---|---|
| Website redesign initiated | Web developer TBD | March 2016 |