org/roadmaps/Media.md

+STATUS COLOR CODE:
+
+
+ * GREEN = WILL GET DONE BY EOM
+ * YELLOW = MOST OF IT DONE BUT NOT FINISHED BY EOM
+ * RED = EITHER DECIDED TO DROP IT OR JUST STARTED THE TASK OR IS MOVING TO THE NEXT MONTH
+
+[[TOC]]
+
+THESE ARE JUST NOTES FROM AN UN-CONFERENCE FORMAT BRAINSTORMING SESSION. These are not official policy! Some of these ideas may never be implemented.  If you are a journalist, please use press @ torproject.org to ask questions!
+
+= Media roadmap for 2015 / 2016 =
+== March 2015 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || '''Status''' ||
+|| Pitch positive stories to the media || Kate || March 2015 || || GREEN ||
+|| SWOT analysis for media || Kate and core Tor || March 2015 || || YELLOW ||
+|| Improve reporting:[[BR]]--- from board[[BR]]--- from executive team[[BR]]--- from projects || Executive Committee || March 2015 || || GREEN ||
+
+== April 2015 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Talk to other tech companies about how to discuss prototypes and test projects in the media so that the media doesn’t overpromise abilities of our unfinished projects. || Kate || April 2015 || ||
+|| Create a directory of journalists in English world || Kate/Crowdsource || April 2015 || ||
+|| Create a directory of journalists in the rest of the world || Kate/Crowdsource || April 2015 || ||
+|| Encourage Love of Tor in and through the larger community (example: retweets from Tor community and allied communities like libraries) || Kate || April 2015 || ||
+
+== May 2015 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Write and edit glossary of Tor terms || Kate || May 2015 || ||
+|| Mission Statement Developed || Sue/Executive committee/Kate || May 2015 || ||
+
+== June 2015 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Ask other orgs and friends about their press contacts || Crowdsource || June 2015 || ||
+|| Publish interviews of Tor people || Kate || June 2015 || ||
+|| Strategy: Launch survey into core Tor questions || Sue || End of June 2015 || ||
+|| Strategy: Begin interviews into core Tor questions || Sue || End of June 2015 || ||
+
+== July 2015 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Delegation/empowering and teaching others || ? || July 2015 || ||
+|| Identify people ready to talk to the media for different regions and languages || Kate || July 2015 || ||
+|| Write boilerplate sentences for journalists || ? || July 2015 || ||
+
+== August 2015 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Set up mechanism for allowing core Tor to see what’s happening with media || Jake/Kate || August 2015 || ||
+|| Media kit for meetings ([http://presskit.com/ presskit.com]) || Kate || August 2015 || ||
+|| Formally discuss and start initial planning for new web site design || Everyone currently posting things to web || August 2015 || ||
+
+== September 2015 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Media plans for adversaries || Kate || September 2015 || ||
+|| Gather more user stories || Kate || September 2015 || ||
+|| Have a written media strategy ready || Kate || September 2015 || ||
+|| Publish more interviews of Tor people || Kate || September 2015 || ||
+|| Set up a process for press review || Kate || September 2015 || ||
+|| Strategy around outreach to adversaries—attending spy conferences, etc. (includes op-eds, etc.)--Decide which events to attend, what to do at them, Tor media strategy to accompany them || Jake/Kate/Roger || September 2015 || ||
+|| Support culture and enable artists. (Museums, conceptual art) || Jake || September 2015 || ||
+|| Translate boilerplate language for journalists || Crowdsource || September 2015 || ||
+
+== October 2015 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Strategy: Publish gap analysis for comments || Sue || October 2015 || ||
+
+== November 2015 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Publish fact sheets for journos || Kate || November 2015 || ||
+
+== December 2015 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Strategy: Publish draft plan for getting from A to B. (For comment.) || Sue || December 2015 || ||
+
+== January 2016 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Agree on a new website architecture || People who currently post to web site || January 2016 || ||
+|| Strategy: Publish revised (post-comment) plan || Sue || End of January 2016 || ||
+|| Identify and fund someone Happy! To be responsible for the web site. || Roger and Lunar? || January 2016 || ||
+
+== February 2016 ==
+== March 2016 ==
+|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
+|| Website redesign initiated || Web developer TBD || March 2016 || ||
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