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...@@ -5,78 +5,93 @@ STATUS COLOR CODE: ...@@ -5,78 +5,93 @@ STATUS COLOR CODE:
* YELLOW = MOST OF IT DONE BUT NOT FINISHED BY EOM * YELLOW = MOST OF IT DONE BUT NOT FINISHED BY EOM
* RED = EITHER DECIDED TO DROP IT OR JUST STARTED THE TASK OR IS MOVING TO THE NEXT MONTH * RED = EITHER DECIDED TO DROP IT OR JUST STARTED THE TASK OR IS MOVING TO THE NEXT MONTH
[[TOC]]
THESE ARE JUST NOTES FROM AN UN-CONFERENCE FORMAT BRAINSTORMING SESSION. These are not official policy! Some of these ideas may never be implemented. If you are a journalist, please use press @ torproject.org to ask questions! THESE ARE JUST NOTES FROM AN UN-CONFERENCE FORMAT BRAINSTORMING SESSION. These are not official policy! Some of these ideas may never be implemented. If you are a journalist, please use press @ torproject.org to ask questions!
= Media roadmap for 2015 / 2016 = # Media roadmap for 2015 / 2016
== March 2015 == ## March 2015
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || '''Status''' || | **What** | **Who** | **When** | **Ticket** | **Status** |
|| Pitch positive stories to the media || Kate || March 2015 || || GREEN || |----------|---------|----------|------------|------------|
|| SWOT analysis for media || Kate and core Tor || March 2015 || || YELLOW || | Pitch positive stories to the media | Kate | March 2015 | | GREEN |
|| Improve reporting:[[BR]]--- from board[[BR]]--- from executive team[[BR]]--- from projects || Executive Committee || March 2015 || || GREEN || | SWOT analysis for media | Kate and core Tor | March 2015 | | YELLOW |
| Improve reporting:
== April 2015 == --- from board
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || --- from executive team
|| Talk to other tech companies about how to discuss prototypes and test projects in the media so that the media doesn’t overpromise abilities of our unfinished projects. || Kate || April 2015 || || --- from projects || Executive Committee || March 2015 || || GREEN ||
|| Create a directory of journalists in English world || Kate/Crowdsource || April 2015 || ||
|| Create a directory of journalists in the rest of the world || Kate/Crowdsource || April 2015 || || ## April 2015
|| Encourage Love of Tor in and through the larger community (example: retweets from Tor community and allied communities like libraries) || Kate || April 2015 || || | **What** | **Who** | **When** | **Ticket** |
|----------|---------|----------|------------|
== May 2015 == | Talk to other tech companies about how to discuss prototypes and test projects in the media so that the media doesn’t overpromise abilities of our unfinished projects. | Kate | April 2015 | |
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || | Create a directory of journalists in English world | Kate/Crowdsource | April 2015 | |
|| Write and edit glossary of Tor terms || Kate || May 2015 || || | Create a directory of journalists in the rest of the world | Kate/Crowdsource | April 2015 | |
|| Mission Statement Developed || Sue/Executive committee/Kate || May 2015 || || | Encourage Love of Tor in and through the larger community (example: retweets from Tor community and allied communities like libraries) | Kate | April 2015 | |
== June 2015 == ## May 2015
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || | **What** | **Who** | **When** | **Ticket** |
|| Ask other orgs and friends about their press contacts || Crowdsource || June 2015 || || |----------|---------|----------|------------|
|| Publish interviews of Tor people || Kate || June 2015 || || | Write and edit glossary of Tor terms | Kate | May 2015 | |
|| Strategy: Launch survey into core Tor questions || Sue || End of June 2015 || || | Mission Statement Developed | Sue/Executive committee/Kate | May 2015 | |
|| Strategy: Begin interviews into core Tor questions || Sue || End of June 2015 || ||
## June 2015
== July 2015 == | **What** | **Who** | **When** | **Ticket** |
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || |----------|---------|----------|------------|
|| Delegation/empowering and teaching others || ? || July 2015 || || | Ask other orgs and friends about their press contacts | Crowdsource | June 2015 | |
|| Identify people ready to talk to the media for different regions and languages || Kate || July 2015 || || | Publish interviews of Tor people | Kate | June 2015 | |
|| Write boilerplate sentences for journalists || ? || July 2015 || || | Strategy: Launch survey into core Tor questions | Sue | End of June 2015 | |
| Strategy: Begin interviews into core Tor questions | Sue | End of June 2015 | |
== August 2015 ==
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || ## July 2015
|| Set up mechanism for allowing core Tor to see what’s happening with media || Jake/Kate || August 2015 || || | **What** | **Who** | **When** | **Ticket** |
|| Media kit for meetings ([http://presskit.com/ presskit.com]) || Kate || August 2015 || || |----------|---------|----------|------------|
|| Formally discuss and start initial planning for new web site design || Everyone currently posting things to web || August 2015 || || | Delegation/empowering and teaching others | ? | July 2015 | |
| Identify people ready to talk to the media for different regions and languages | Kate | July 2015 | |
== September 2015 == | Write boilerplate sentences for journalists | ? | July 2015 | |
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
|| Media plans for adversaries || Kate || September 2015 || || ## August 2015
|| Gather more user stories || Kate || September 2015 || || | **What** | **Who** | **When** | **Ticket** |
|| Have a written media strategy ready || Kate || September 2015 || || |----------|---------|----------|------------|
|| Publish more interviews of Tor people || Kate || September 2015 || || | Set up mechanism for allowing core Tor to see what’s happening with media | Jake/Kate | August 2015 | |
|| Set up a process for press review || Kate || September 2015 || || | Media kit for meetings ([presskit.com](http://presskit.com/)) | Kate | August 2015 | |
|| Strategy around outreach to adversaries—attending spy conferences, etc. (includes op-eds, etc.)--Decide which events to attend, what to do at them, Tor media strategy to accompany them || Jake/Kate/Roger || September 2015 || || | Formally discuss and start initial planning for new web site design | Everyone currently posting things to web | August 2015 | |
|| Support culture and enable artists. (Museums, conceptual art) || Jake || September 2015 || ||
|| Translate boilerplate language for journalists || Crowdsource || September 2015 || || ## September 2015
| **What** | **Who** | **When** | **Ticket** |
== October 2015 == |----------|---------|----------|------------|
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || | Media plans for adversaries | Kate | September 2015 | |
|| Strategy: Publish gap analysis for comments || Sue || October 2015 || || | Gather more user stories | Kate | September 2015 | |
| Have a written media strategy ready | Kate | September 2015 | |
== November 2015 == | Publish more interviews of Tor people | Kate | September 2015 | |
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || | Set up a process for press review | Kate | September 2015 | |
|| Publish fact sheets for journos || Kate || November 2015 || || | Strategy around outreach to adversaries—attending spy conferences, etc. (includes op-eds, etc.)--Decide which events to attend, what to do at them, Tor media strategy to accompany them | Jake/Kate/Roger | September 2015 | |
| Support culture and enable artists. (Museums, conceptual art) | Jake | September 2015 | |
== December 2015 == | Translate boilerplate language for journalists | Crowdsource | September 2015 | |
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' ||
|| Strategy: Publish draft plan for getting from A to B. (For comment.) || Sue || December 2015 || || ## October 2015
| **What** | **Who** | **When** | **Ticket** |
== January 2016 == |----------|---------|----------|------------|
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || | Strategy: Publish gap analysis for comments | Sue | October 2015 | |
|| Agree on a new website architecture || People who currently post to web site || January 2016 || ||
|| Strategy: Publish revised (post-comment) plan || Sue || End of January 2016 || || ## November 2015
|| Identify and fund someone Happy! To be responsible for the web site. || Roger and Lunar? || January 2016 || || | **What** | **Who** | **When** | **Ticket** |
|----------|---------|----------|------------|
== February 2016 == | Publish fact sheets for journos | Kate | November 2015 | |
== March 2016 ==
|| '''What''' || '''Who''' || '''When''' || '''Ticket''' || ## December 2015
|| Website redesign initiated || Web developer TBD || March 2016 || || | **What** | **Who** | **When** | **Ticket** |
\ No newline at end of file |----------|---------|----------|------------|
| Strategy: Publish draft plan for getting from A to B. (For comment.) | Sue | December 2015 | |
## January 2016
| **What** | **Who** | **When** | **Ticket** |
|----------|---------|----------|------------|
| Agree on a new website architecture | People who currently post to web site | January 2016 | |
| Strategy: Publish revised (post-comment) plan | Sue | End of January 2016 | |
| Identify and fund someone Happy! To be responsible for the web site. | Roger and Lunar? | January 2016 | |
## February 2016
## March 2016
| **What** | **Who** | **When** | **Ticket** |
|----------|---------|----------|------------|
| Website redesign initiated | Web developer TBD | March 2016 | |
\ No newline at end of file