| January | February | March | April | May | June | July | August | September | October | November | December | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Grants | Technology-Focused Foundation, application due 1/1/18 | Technology-Focused Foundation application for ESR migration due 2/1/2019 | Follow up w/ small Foundations that have already given | Human Rights-Focused Foundation application for Communications plan (rolling) | Send two introductory letters to small foundations | Internet Freedom-Focused Foundation publishes new deadlines; add to roadmap | Send two introductory letters to small foundations | Send two introductory letters to small foundations | Privacy-Focused Foundation application for Library Freedom Project due 9/30/19 (TBD) | Open Source-Focused Foundation application for TBD (rolling) | Sponsor 9 report due 11/30/2019 | Check on Consumer Privacy-Focused Foundation application dates |
| Sponsor 22 report due 1/31/19 | Technology-Focused Foundation application for exit scanner due 2/1/2019 | Send two introductory letters to small foundations | Sponsor 25 and Sponsor 26 interim reports due for both TPI and OONI general operating support grants due 4/1/19 | Human Rights and Internet Freedom-Focused Foundation outreach for Communications plan (rolling) | Send two introductory letters to small foundations | Internet Freedom-Focused Foundation - check on available opportunities | Submit internship program application | Send two introductory letters to small foundations | Send two introductory letters to small foundations | Send two introductory letters to small foundations | Technology-Focused Foundation Open Call | |
| Technology-Focused Foundation application edits due | Democracy-Focused Foundation application for Library Freedom Project due | Technology-Focused Foundation application for OONI TV Proposal with ACI due 3/1/19 | Human Rights-Focused Foundation application for general operating (rolling) | Sponsor 49 application due | Journalism-Focused Foundation application for journalism project (rolling) | Reach out to women’s health care focused foundations | Plan foundation prospect lunch in NYC | Internet-Freedom Focused Foundation application due 9/20/19 | Internet Freedom-Focused Foundation reports due for both TPI and OONI general operating support grants due 10/30/19 | Check in w/ Metrics team about potential Technology-Focused Foundation application | ||
| Isa will give presentation on Tor - January 30th | Send two introductory letters to small foundations | Internet Freedom-Focused Foundation application for OONI due 3/11/2019 | Independent Media-Focused Foundation LOI for general operating (rolling) | Sida: Stockholm Internet Forum 2019 - 15th-17th | Technology-Focused Foundation application for large projects published | Send second Sponsor Newsletter after Stockholm dev meeting | Technology-Focused Foundation Open Call | Technology-Focused Foundation application for dirty jobs published | Internet Freedom-Focused Foundation application due | Journalism-Focused Foundation multi-team project application due 11/15/2019 | ||
| Technology-Focused Application due 2/1/2019 | Internet Freedom-Focused Foundation application for Community team due 3/11/2019 | Sponsor 44 - ESR migration - due 4/15 | Technology-Focused Foundation application for ESR migration due 6/1/19 | Funder meeting in NYC | Sponsor 39 full application due 8/6/2019 | (x2) Family Foundation application (rolling) | Democracy & Rights-Focused Foundation application due 10/3/2019 | |||||
| Sponsor 8 final report due | Human Rights and Democracy-Focused Foundation application for general operating (rolling) | Internet Freedom-Focused Foundation application for general operating due 6/15/19 | Internet-Focused Foundation application for IPv6 and network team applications open | Internet-Focused Foundation application for IPv6 and network team applications due | Prospective Foundation meeting in London | |||||||
| Digital Safety-Focused Foundation application for community training due 3/15 | Human Rights-Focused Foundation meeting 4/24/19 | Internet Freedom-Focused Foundation application for OONI due 6/15/19 | (x2) Family Foundation application (rolling) | Family Foundation application (rolling) | ||||||||
| Create group of funders in Civi so that we can send regular updates | Send first Sponsors Newsletter | In-person meeting with Internet-Freedom Focused Foundation - June 6 | Technology-Focused Foundation Open Call due 10/1 | |||||||||
| Human Rights-Focused Foundation presentation - June 18 | ||||||||||||
| January | February | March | April | May | June | July | August | September | October | November | December | |
| Major Donors | Send gratitude report to current major donors | Plan launch Major Donor Program ($1,000 and up) and create donate page | Send 1st email invitation to join major donor program to all donors who have given $500 or more from 2014 - March 2019 | Major donor brainstorm in Stockholm | Send 3rd email invitation to join major donor program to all donors who have given $500 or more from 2014 - March 2019 | Approach some current major donors about matching gifts for YE campaign | Pause all major donor invitations for YE campaign | Tor holiday card | Pause all major donor invitations for YE campaign | |||
| Announce program to current major donors | Create stewardship plans for top major donors | Send gratitude report to current major donors | Send 2nd email invitation to join major donor program to all donors who have given $500 or more in April | Send 3rd email invitation to join major donor program to all donors who have given $500 or more in April | Pause all major donor invitations for YE campaign | |||||||
| Compile major donor wish list and brainstorm connectors | Send 2nd email invitation to join major donor program to all donors who have given $500 or more from 2014 - March 2019 | Send 1st email invitation to join major donor program to all donors who have given $500 or more in May | Send 2nd email invitation to join major donor program to all donors who have given $500 or more in May | |||||||||
| Major donor meeting in San Francisco | Send 1st email invitation to join major donor program to all donors who have given $500 or more in April | Send 1st email invitation to join major donor program to all donors who have given $500 or more in June | ||||||||||
| January | February | March | April | May | June | July | August | September | October | November | December | |
| YE Fundraising Campaign | Thank donors for contributions and report on YE Campaign via email and social media | Brainstorm theme for YE Fundraising campaign | Consider localization links in appeal emails | Brainstorm YE social media 'challenges' | Launch YE Fundraising Campaign | YE Fundraising Campaign | YE Fundraising Campaign | |||||
| Create graphics and t-shirt mocks | Conduct a vote on YE t-shirt design | |||||||||||
| January | February | March | April | May | June | July | August | September | October | November | December | |
| Corporations | Report to Mozilla on YE Fundraising match | Make list of for-profits who use Tor | Send letter to for-profits letting them know how they can support Tor | |||||||||
| Monthly Donors | Send tax receipts to 2018 monthly donors | Prep work for Monthly Donor page | Create branded donate page | Email to current monthly givers announcing program | 1st invitation to those who gave in March | 1st invitation to those who gave in April | 1st invitation to those who gave in May | 1st invitaton to those who gave in June | 1st invitation to those who gave in July | Pause all monthly giving invitations for YE campaign | Tor holiday card | Pause all monthly giving invitations for YE campaign |
| Send 1st invitation to donors who last gave October - February (under $500) to join | 2nd invitation to those who gave October - February | 2nd invitation to those who gave in March | 2nd invitation to those who gave in April | 2nd invitation to those who gave in May | 2nd invitation to those who gave in June | Pause all monthly giving invitations for YE campaign | ||||||
| Promote program on social media | 3rd invitation to those who gave October - February | 3rd invitation to those who gave in March | 3rd invitation to those who gave in April | 3rd invitation to those who gave in May | ||||||||
| January | February | March | April | May | June | July | August | September | October | November | December | |
| Planned Giving | Create and promote planned giving page | |||||||||||
| Contact current monthly donors to see if they want the sticker/patch | Invite past monthly donors to rejoin | Send patches or stickers to all current monthly donors who opt-in | Bring patches to DefCon to promote monthly giving | |||||||||
| Events | Fosdem | LibrePlanet | Ethereal Summit NYC 5/14 | RightsCon | Defcon | MozFest | ||||||
| Bitcoin2019 Conference | ||||||||||||
| January | February | March | April | May | June | July | August | September | October | November | December | |
| Social Media and Email | Promote newsletter on social media | Create welcome email to people who sign up for the list | Outreachy email appeal and social media promotion | Discounted sticker pack for $17 to non-donors on email list | Discounted sticker pack for $17 to non-donors who joined email list since 5/15 | Discounted sticker pack for $17 to non-donors who joined email list since 6/15 | Bug Smash appeal | Discounted sticker pack for $17 to non-donors who joined email list since 7/15 | YE campaign | YE campaign | YE campaign | |
| Vintage swag promotion | Vintage swag promotion | Follow-up email to those who signed up at Defcon | Human Rights Day - December 10 | |||||||||
| Giving Tuesday - December 3 | ||||||||||||
| Cryptocurrency | Solicit advice from cryptocurrency experts | Plan for cryptocurrency donation page | Launch donation page | Continue to thank enthusiasts of different coins for their support on social media | Ethereum Conference fundraiser | BTCPayServer fundraiser | Brainstorm how to incorporate cryptocurrency into YE campaign | |||||
| Set up cryptocurrency wallets | Promote page on social media | |||||||||||
| Email past cryptocurrency donors about new page |
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