diff --git a/taskcluster/ci/balrog/kind.yml b/taskcluster/ci/balrog/kind.yml
index 4b7e82f644789947f48a9063ec2e06fb00c1ca2b..d1ab821ede6438f81fa2b339de6be03a4f8a13ae 100644
--- a/taskcluster/ci/balrog/kind.yml
+++ b/taskcluster/ci/balrog/kind.yml
@@ -17,3 +17,46 @@ kind-dependencies:
 only-for-attributes:
    - nightly
    - signed
+
+job-template:
+   notifications:
+      completed:
+         subject: "COMPLETED: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         message: "COMPLETED: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         plugins:
+            by-project:
+               mozilla-beta: ["log_collect"]
+               mozilla-release: ["log_collect"]
+               default: []
+
+      failed:
+         subject: "FAILED: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         message: "FAILED: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         plugins:
+            by-project:
+               mozilla-beta: ["log_collect", "ses"]
+               mozilla-release: ["log_collect", "ses"]
+               default: ["ses"]
+         emails:
+            by-project:
+               mozilla-beta: ["release-automation-notifications@mozilla.com"]
+               mozilla-release: ["release-automation-notifications@mozilla.com"]
+               try: ["{task_def[metadata][owner]}"]
+               maple: ["release+tcstaging@mozilla.com"]
+               default: []
+
+      exception:
+         subject: "EXCEPTION: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         message: "EXCEPTION: [{task[shipping-product]} {release_config[version]} build{release_config[build_number]}/{config[params][project]}] {task_def[metadata][name]} task"
+         plugins:
+            by-project:
+               mozilla-beta: ["log_collect", "ses"]
+               mozilla-release: ["log_collect", "ses"]
+               default: ["ses"]
+         emails:
+            by-project:
+               mozilla-beta: ["release-automation-notifications@mozilla.com"]
+               mozilla-release: ["release-automation-notifications@mozilla.com"]
+               try: ["{task_def[metadata][owner]}"]
+               maple: ["release+tcstaging@mozilla.com"]
+               default: []
diff --git a/taskcluster/taskgraph/transforms/balrog.py b/taskcluster/taskgraph/transforms/balrog.py
index cc62e4d74a38430b0f4230d6bf8967d4b39b14e8..8e63fd7f14d95a63d4a3bdbabaad8a9d7ea9cdc6 100644
--- a/taskcluster/taskgraph/transforms/balrog.py
+++ b/taskcluster/taskgraph/transforms/balrog.py
@@ -11,7 +11,8 @@ from taskgraph.transforms.base import TransformSequence
 from taskgraph.util.attributes import copy_attributes_from_dependent_job
 from taskgraph.util.schema import validate_schema, Schema
 from taskgraph.util.scriptworker import (get_balrog_server_scope,
-                                         get_balrog_channel_scopes)
+                                         get_balrog_channel_scopes,
+                                         get_phase)
 from taskgraph.transforms.task import task_description_schema
 from voluptuous import Any, Required, Optional
 
@@ -38,6 +39,13 @@ balrog_description_schema = Schema({
     # taskcluster/taskgraph/transforms/task.py for the schema details, and the
     # below transforms for defaults of various values.
     Optional('treeherder'): task_description_schema['treeherder'],
+
+    # Shipping product / phase
+    Optional('shipping-product'): task_description_schema['shipping-product'],
+    Optional('shipping-phase'): task_description_schema['shipping-phase'],
+
+    # Notifications
+    Optional('notifications'): task_description_schema['notifications'],
 })
 
 
@@ -93,6 +101,7 @@ def make_task_description(config, jobs):
 
         server_scope = get_balrog_server_scope(config)
         channel_scopes = get_balrog_channel_scopes(config)
+        phase = get_phase(config)
 
         task = {
             'label': label,
@@ -107,6 +116,9 @@ def make_task_description(config, jobs):
             'attributes': attributes,
             'run-on-projects': dep_job.attributes.get('run_on_projects'),
             'treeherder': treeherder,
+            'shipping-phase': job.get('shipping-phase', phase),
+            'shipping-product': job.get('shipping-product'),
+            'notifications': job.get('notifications'),
         }
 
         yield task