YEC 2023 Takeover for Desktop Stable

Each year from ~mid-October through the end of December, the Tor Project runs its year-end fundraising campaign (aka "YEC"). This is the time during which we raise the most money per year from individual donors. A key strategy in this campaign is a branded takeover of about:tor (desktop + mobile) that includes the year-end campaign "mini brand," new assets, a fundraising message, and a donate button. cc @henry

Key dates:

• Monday, October 16 - gated YEC takeover of about:tor appears
• Monday, November 13 - second gated YEC takeover of about:tor appears

Please note that the current illustration within these designs is a placeholder, and the final illustration asset will be shared soon when it's finalized. Aside from that, everything here has been approved to begin implementation:

• Figma files for inspection: 23 Year End Campaign
• Illustration:yec-illustration-desktop.svg
• Font: SF Pro
• Background color: #1F0333
• Can we anchor the donate button to the main content area of donate.torproject.org again like last year? @smith please chime in here if there's a specific redirect URL link you're using for metrics

Last year's ticket for reference: YEC 2022 Takeover for Desktop Stable

about:tor desktop:

about:tor desktop LTR: