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YEC 2024 Takeover for Android Stable

Launch date for YEC 2024 is October 14


Each year from ~mid-October through the end of December, the Tor Project runs its year-end fundraising campaign (aka "YEC"). This is the time during which we raise the most money per year from individual donors. A key strategy in this campaign is a branded takeover of about:tor (desktop + mobile) that includes the year-end campaign "mini brand," new assets, a fundraising message, and a donate button.

  • Figma files for inspection: 24 Year End Campaign
  • Illustrations:
  • Font:
    • Title: Space Grotesk Bold
    • Copy: Roboto
  • Color:
    • Background panel: #1D1133
    • Title and button copy: #1C1B22
    • Body copy: #FBFBFE
    • Button background: Yellow 40
    • Highlights:
      • banner-1-speak: #D898FA
      • banner-2-browse: #C1ED75
      • banner-3-search: #FF6A75
  • Other:
    • Can we anchor the donate button to the main content area of donate.torproject.org again like last year? @smith please chime in here if there's a specific redirect URL link you're using for metrics
    • Closing the banner is meant to persist until the next opening of about:tor
    • Last year's ticket for reference: YEC 2023 Takeover for Android Stable

cc/ @clairehurst @dan @morgan @donuts


Preview of 3 banner variations

Banner_styles__color_+_illustration_

Preview of layout: Left to Right

Left_to_Right

Preview of layout: Right to Left

Right_to_Left

Edited by donuts
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