YEC 2024 Takeover for Android Stable
Launch date for YEC 2024 is October 14
Each year from ~mid-October through the end of December, the Tor Project runs its year-end fundraising campaign (aka "YEC"). This is the time during which we raise the most money per year from individual donors. A key strategy in this campaign is a branded takeover of about:tor (desktop + mobile) that includes the year-end campaign "mini brand," new assets, a fundraising message, and a donate button.
- Figma files for inspection: 24 Year End Campaign
- Illustrations:
- 
Font:
- Title: Space Grotesk Bold
- Copy: Roboto
 
- Title: 
- 
Color:
- Background panel: #1D1133
- Title and button copy: #1C1B22
- Body copy: #FBFBFE
- Button background: Yellow 40
- Highlights:
- banner-1-speak: #D898FA
- banner-2-browse: #C1ED75
- banner-3-search: #FF6A75
 
- banner-1-speak: 
 
- Background panel: 
- 
Other:
- Can we anchor the donate button to the main content area of donate.torproject.org again like last year? @smith please chime in here if there's a specific redirect URL link you're using for metrics
- Closing the banner is meant to persist until the next opening of about:tor
- Last year's ticket for reference: YEC 2023 Takeover for Android Stable
 
cc/ @clairehurst @dan @morgan @donuts
Edited  by donuts


