> Creating this ticket to have a parent ticket > > Launch date for YEC 2025 is **October 14.** Each year from \~mid-October through the end of December, the Tor Project runs its year-end fundraising campaign (aka "YEC"). This is the time during which we raise the most money per year from individual donors. A key strategy in this campaign is a branded takeover of about:tor (desktop + mobile) that includes the year-end campaign "mini brand," new assets, a fundraising message, and a donate button. * **Figma files for inspection**: [Desktop | about:tor](https://www.figma.com/design/v3JWQrDFy0OQB4S9cxTm7E/Year-End-Campaign--25?node-id=59-1405&t=XFRDZBTHAiJ684kQ-1) * **Illustrations:** * [globe-chain-burst.svg](/uploads/d0fa42c791ee09b84379d71c451c9b3e/globe-chain-burst.svg) * [heart.svg](/uploads/2752d992b3e14c3b67bbfb63e4140e0f/heart.svg) * **Font:** * Title: `Jacquard 12` * Copy: SF Pro/sans-serif system fonts * **Color:** * Background panel: `#1F0333` * Title and paragraph text: `#ffffff` * Button text: `#15141A` * Button background: `#B6E368` * **Other:** * Closing the banner is meant to persist until the next opening of about:tor * Metrics URL to come for donate button cc @smith @arturom * Last year's ticket for reference: [YEC 2024 Takeover for Desktop Stable](https://gitlab.torproject.org/tpo/applications/tor-browser/-/issues/43098) cc/ @nicob @gaba @bella @morgan