... | ... | @@ -389,3 +389,46 @@ Offerings: |
|
|
- We wanted to have a new donate.torproject.org experience by the time the 2021 year-end campaign launched, but found that simply wouldn't be possible given the team's capacity and the onboarding of our new CiviCRM contractors. Lots of work has gone into this re-imagining already, and we _will_ have a new experience for the 2022 year-end campaign. You can track this work here: <https://gitlab.torproject.org/groups/tpo/-/milestones/22>
|
|
|
|
|
|
## Retrospective
|
|
|
|
|
|
### <span dir="">😁😊😍🥳</span>
|
|
|
|
|
|
* <span dir="">Keeping good documentation!</span>
|
|
|
* <span dir="">Slogan was good–it has shown up in relay operator survey, it goes beyond fundraising, it impacts the community in a positive way</span>
|
|
|
* <span dir="">Stickers!</span>
|
|
|
* <span dir="">Cryptocurrency community money busting our numbers :D also forced us to write good refund policy processes</span>
|
|
|
* <span dir="">Swag was fas</span>t because of more capacity.
|
|
|
* <span dir="">We raised a lot of money without doing ‘short term promotions or campaigns’ like ‘if you donate this week you will get X’ like we used to do, which is a bit of overhead for the team</span>
|
|
|
* <span dir="">Ordering swag in batches seems to be way better than before, like where we do one big up front order and smaller orders as we go. </span>
|
|
|
* <span dir="">New t-shirt sizes, yay! And they are more popular than we anticipated b/c we had to re-order</span>
|
|
|
|
|
|
### <span dir="">😒😞😩😖</span>
|
|
|
|
|
|
* <span dir="">Donation page new design was not ready for the campaign</span>
|
|
|
* <span dir="">Adding new sizes to t-shirts required lots of backend work that we didn’t anticipate and had to do last minute</span>
|
|
|
* <span dir="">We have a backend (Civi) that never changes (labels, sizes, different swag – the items in Civi stay the same and they require us to do a lot of spreadsheet magic. Lots of room for error.)</span>
|
|
|
* <span dir="">In theory there is a whole API for this, and we should be passing flags to Civi</span>
|
|
|
* <span dir="">This year had a whole new team doing technical things that hadn’t done it before and were stumbling through everything</span>
|
|
|
* <span dir="">Lack of technical docs for this </span>donate.tpo changes
|
|
|
* <span dir="">Privchat stress and no donation pitch :(</span>
|
|
|
* <span dir="">Issues with the stripe/credit card donation: </span>[<span dir="">https://forum.torproject.net/t/donating-via-credit-card-issue/724</span>](https://forum.torproject.net/t/donating-via-credit-card-issue/724)
|
|
|
* <span dir="">Issues with PayPal not recording its donations </span>
|
|
|
* <span dir="">Defcon badge not a thing as it is during defcon</span>
|
|
|
* <span dir="">Localization took longer than expected, needs a longer lead time in future</span>
|
|
|
|
|
|
### <span dir="">What would we change?</span>
|
|
|
|
|
|
* <span dir="">Find a better method to track new monthly donors, if this is possible</span>
|
|
|
* <span dir="">Better documentation for swag requirements</span>
|
|
|
* <span dir="">Save in nextcloud and/or in wiki</span>
|
|
|
* <span dir="">Review & update list of campaign assets? May not be required though</span>
|
|
|
* [<span dir="">https://gitlab.torproject.org/tpo/operations/fundraising/-/issues/54</span>](https://gitlab.torproject.org/tpo/operations/fundraising/-/issues/54)
|
|
|
* <span dir="">New donate portal</span>
|
|
|
* <span dir="">Write plenty documentation for the new donate portal in</span> case our team isn't around next year!
|
|
|
* <span dir="">Start creative earlier -- early July</span>
|
|
|
* <span dir="">Would love to get things to the applications team even sooner this year, and especially localization (which took a while)</span>
|
|
|
* <span dir="">Minimum lang for launch</span>: at least <span dir="">Espanol</span> & <span dir="">Russian</span>
|
|
|
* <span dir="">Duncan to create a ticket to review donate page to civi order flow <- also consider single/monthly donor flags, with dates???</span>
|
|
|
* <span dir="">Let’s also look into making the swag more CMSable within lektor as a stretch goal, but thie shouldn’t hold up the main project (i.e. can be a year 2 thing if needs be)</span>
|
|
|
* <span dir="">Tracking string process needs to be a) documented b) need to eliminate a bunch of old re-directs that don’t use anymore 😖</span>
|
|
|
* <span dir="">No text in image assets that we’re using in about:tor and website banners because coding the text is a huge lift for the devs</span>
|
|
|
* <span dir="">Need to look at the donate page hit stats more frequently, add this in the dashboard</span> |
|
|
\ No newline at end of file |