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## Index
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- Purpose of this page
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- Campaign concept
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- Goals
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- Actual Results
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- Segments to use to replicate data
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- Bulk appeal results
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- Number of donations per day
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- Amount raised per day
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- Swag/
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- Breakdown of swag selected and amount raised/
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- Revenue from swag
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- Engagement
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- Tactics
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- What's new in 2021
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- [Purpose of this page](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#purpose-of-this-page)
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- [Campaign concept](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#campaign-concept)
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- [Goals](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#goals)
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- [Actual Results](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#actual-results)
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- [Segments to use to replicate data](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#segments-to-use-to-replicate-data)
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- [Bulk appeal results](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#bulk-appeal-results)
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- [Number of donations per day](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#number-of-donations-per-day)
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- [Amount raised per day](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#amount-raised-per-day)
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- [Swag](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#swag)
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- [Breakdown of swag selected and amount raised](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#breakdown-of-swag-selected-and-amount-raised)
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- [Revenue from swag](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#revenue-from-swag)
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- [Engagement](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#engagement)
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- [Tactics](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#tactics)
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- [What's new in 2021](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign#engagement)
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## Purpose of this page
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| ... | ... | |
