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## Index
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1. Purpose of this page
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2. Campaign concept
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3. Goals
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4. Actual Results
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a. Segments to use to replicate data\
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b. Bulk appeal results\
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c. Number of donations per day\
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d. Amount raised per day
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5. Swag
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a. Breakdown of swag selected and amount raised\
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b. Revenue from swag
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6. Engagement
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7. Tactics
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8. What's new in 2021
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a. Purpose of this page
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b. Campaign concept
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c. Goals
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d. Actual Results
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d1. Segments to use to replicate data
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d2. Bulk appeal results
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d3. Number of donations per day
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d4. Amount raised per day
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e. Swag
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e1. Breakdown of swag selected and amount raised
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e2. Revenue from swag
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f. Engagement
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g. Tactics
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h. What's new in 2021
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## Purpose of this page
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... | ... | |