FundraisingTeam/Campaigns/2021-year-end-fundraising-campaign.md

@@ -366,8 +366,18 @@ Offerings:
 
 ## Engagement
 
+### Newsletter
+
 * <span dir="">280,028</span> newsletter subscribers at the beginning of the campaign, <span dir="">282,443</span> at the end.
 
+### Top 20 URL hits
+
+![image](uploads/a024617577a60979c93624a2981d744e/image.png)
+
+### Top 20 locale hits
+
+![image](uploads/355dae7b0e34bdf7959c7f52dfd3a5cd/image.png)
+
 ## Tactics
 
 - Matching all gifts up to $150,000 with Friends of Tor matching pool
@@ -390,7 +400,7 @@ Offerings:
 
 ## Retrospective
 
-### <span dir="">😁😊😍🥳</span>
+### <span dir="">:grin::blush::heart_eyes:🥳</span>
 
 * <span dir="">Keeping good documentation!</span>
 * <span dir="">Slogan was good–it has shown up in relay operator survey, it goes beyond fundraising, it impacts the community in a positive way</span>
@@ -401,7 +411,7 @@ Offerings:
 * <span dir="">Ordering swag in batches seems to be way better than before, like where we do one big up front order and smaller orders as we go. </span>
 * <span dir="">New t-shirt sizes, yay! And they are more popular than we anticipated b/c we had to re-order</span>
 
-### <span dir="">😒😞😩😖</span>
+### <span dir="">:unamused::disappointed::weary::confounded:</span>
 
 * <span dir="">Donation page new design was not ready for the campaign</span>
 * <span dir="">Adding new sizes to t-shirts required lots of backend work that we didn’t anticipate and had to do last minute</span>
@@ -421,7 +431,7 @@ Offerings:
 * <span dir="">Better documentation for swag requirements</span>
   * <span dir="">Save in nextcloud and/or in wiki</span>
 * <span dir="">Review & update list of campaign assets? May not be required though</span>
-  * [<span dir="">https://gitlab.torproject.org/tpo/operations/fundraising/-/issues/54</span>](https://gitlab.torproject.org/tpo/operations/fundraising/-/issues/54)
+  * [<span dir="">https://gitlab.torproject.org/tpo/operations/fundraising/-/issues/54</span>](https://gitlab.torproject.org/tpo/operations/fundraising/-/issues/54 "Assets needed for YEC2021 Launch")
 * <span dir="">New donate portal</span>
 * <span dir="">Write plenty documentation for the new donate portal in</span> case our team isn't around next year!
 * <span dir="">Start creative earlier -- early July</span>
@@ -429,6 +439,6 @@ Offerings:
 * <span dir="">Minimum lang for launch</span>: at least <span dir="">Espanol</span> & <span dir="">Russian</span>
 * <span dir="">Duncan to create a ticket to review donate page to civi order flow <- also consider single/monthly donor flags, with dates???</span>
 * <span dir="">Let’s also look into making the swag more CMSable within lektor as a stretch goal, but thie shouldn’t hold up the main project (i.e. can be a year 2 thing if needs be)</span>
-* <span dir="">Tracking string process needs to be a) documented b) need to eliminate a bunch of old re-directs that don’t use anymore 😖</span>
+* <span dir="">Tracking string process needs to be a) documented b) need to eliminate a bunch of old re-directs that don’t use anymore :confounded:</span>
 * <span dir="">No text in image assets that we’re using in about:tor and website banners because coding the text is a huge lift for the devs</span>
 * <span dir="">Need to look at the donate page hit stats more frequently, add this in the dashboard</span>
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