... | ... | @@ -15,6 +15,11 @@ We have seen that this statement has resonated on social media over the last yea |
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<tr>
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<td>
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**Category**
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</td>
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<td>
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**Category Definition**
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</td>
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<td>
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... | ... | @@ -34,10 +39,8 @@ We have seen that this statement has resonated on social media over the last yea |
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</td>
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</tr>
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<tr>
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<td>
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Total in YEC<br>_Includes cryptocurrency_
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</td>
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<td>Total income.</td>
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<td>All donations received between campaign start date (varies) and 12/31, including cryptocurrency.</td>
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<td>
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<span dir="">$918,520.16</span>
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... | ... | @@ -47,34 +50,19 @@ Total in YEC<br>_Includes cryptocurrency_ |
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<td>$207,500</td>
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</tr>
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<tr>
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<td>
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Average gift ( one-time)<br>_Excludes cryptocurrency_
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</td>
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<td>Average one-time gift.</td>
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<td>Average amount of one-time donations, excluding cryptocurrency.</td>
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<td>
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<span dir="">$79.11</span>
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</td>
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<td>
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_$65.75 (not parsed into one-time & recurring)_
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</td>
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<td>
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_$37.57_ (not parsed into one-time & recurring)
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</td>
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<td>
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_$46.56_ (not parsed into one-time & recurring)
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</td>
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<td>TBD</td>
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<td>TBD</td>
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<td>TBD</td>
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</tr>
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<tr>
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<td>
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Average gift ( recurring)
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_Excludes cryptocurrency_
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</td>
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<td>Average recurring gift.</td>
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<td>Average amount of recurring donations, excluding cryptocurrency.</td>
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<td>
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<span dir="">$12.02</span>
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... | ... | @@ -84,10 +72,8 @@ _Excludes cryptocurrency_ |
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<td>-</td>
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</tr>
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<tr>
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<td>
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Total donations in YEC<br>_Excludes cryptocurrency_
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</td>
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<td>Total # of donations.</td>
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<td>Total number of donations received during YEC, excluding cryptocurrency.</td>
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<td>
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<span dir="">4294</span>
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... | ... | @@ -97,10 +83,8 @@ Total donations in YEC<br>_Excludes cryptocurrency_ |
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<td>3674</td>
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</tr>
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<tr>
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<td>
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New donors<br>Excludes cryptocurrency
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</td>
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<td>Number of new donors.</td>
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<td>Donors who gave for the first time during the YEC, excluding cryptocurrency.</td>
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<td>
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<span dir="">1,910</span>
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... | ... | @@ -110,7 +94,8 @@ New donors<br>Excludes cryptocurrency |
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<td>-</td>
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</tr>
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<tr>
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<td>New monthly donors</td>
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<td>New monthly donors.</td>
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<td>Donors who started a recurring donation during the YEC, excluding cryptocurrency.</td>
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<td>
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<span dir="">111</span>
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... | ... | @@ -120,7 +105,8 @@ New donors<br>Excludes cryptocurrency |
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<td>-</td>
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</tr>
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<tr>
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<td>Total cryptocurrency</td>
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<td>Total cryptocurrency income.</td>
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<td>Total income received in cryptocurrency during the YEC.</td>
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<td>
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<span dir="">$548,646.93</span>
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... | ... | @@ -131,6 +117,7 @@ New donors<br>Excludes cryptocurrency |
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</tr>
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<tr>
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<td>New $1K+</td>
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<td>Donors who gave for the first time at $1K or above.</td>
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<td>10</td>
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<td>8</td>
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<td>8</td>
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... | ... | @@ -138,24 +125,29 @@ New donors<br>Excludes cryptocurrency |
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</tr>
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<tr>
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<td>Bulk email</td>
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<td>Total amount raised from donors who gave within three days of receiving a bulk email appeal.</td>
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<td>
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</td>
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<td>tbd\*\*</td>
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<td>tbd\\\*\\\*</td>
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<td>$81,269</td>
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<td>-</td>
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</tr>
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<tr>
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<td>Direct email </td>
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<td>Direct email</td>
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<td>Total amount raised from donors who gave within two weeks of receiving an email directly from Fundraising Director.</td>
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<td>$30,607</td>
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<td>$25,657\*\*</td>
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<td>$25,657\\\*\\\*</td>
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<td>$11,903</td>
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<td>N/A</td>
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</tr>
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<tr>
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<td>Postal mail</td>
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<td>
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</td>
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<td>$0</td>
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<td>$3,222\*\*</td>
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<td>$3,222\\\*\\\*</td>
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<td>$9,815</td>
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<td>N/A</td>
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</tr>
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