... | ... | @@ -67,9 +67,9 @@ We have seen that this statement has resonated on social media over the last yea |
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|
|
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<span dir="">$12.02</span>
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</td>
|
|
|
<td>-</td>
|
|
|
<td>-</td>
|
|
|
<td>-</td>
|
|
|
<td>TBD</td>
|
|
|
<td>TBD</td>
|
|
|
<td>TBD</td>
|
|
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</tr>
|
|
|
<tr>
|
|
|
<td>Total # of donations.</td>
|
... | ... | @@ -91,7 +91,7 @@ We have seen that this statement has resonated on social media over the last yea |
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</td>
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<td>2,390</td>
|
|
|
<td>4,757</td>
|
|
|
<td>-</td>
|
|
|
<td>N/A</td>
|
|
|
</tr>
|
|
|
<tr>
|
|
|
<td>New monthly donors.</td>
|
... | ... | @@ -102,7 +102,7 @@ We have seen that this statement has resonated on social media over the last yea |
|
|
</td>
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|
|
<td>377</td>
|
|
|
<td>330</td>
|
|
|
<td>-</td>
|
|
|
<td>N/A</td>
|
|
|
</tr>
|
|
|
<tr>
|
|
|
<td>Total cryptocurrency income.</td>
|
... | ... | @@ -113,7 +113,7 @@ We have seen that this statement has resonated on social media over the last yea |
|
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</td>
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<td>$58,296</td>
|
|
|
<td>$35,263</td>
|
|
|
<td>-</td>
|
|
|
<td>$0</td>
|
|
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</tr>
|
|
|
<tr>
|
|
|
<td>New $1K+.</td>
|
... | ... | @@ -121,39 +121,39 @@ We have seen that this statement has resonated on social media over the last yea |
|
|
<td>10</td>
|
|
|
<td>8</td>
|
|
|
<td>8</td>
|
|
|
<td>-</td>
|
|
|
<td>N/A</td>
|
|
|
</tr>
|
|
|
<tr>
|
|
|
<td>Bulk email.</td>
|
|
|
<td>Total amount raised from donors who gave within three days of receiving a bulk email appeal.</td>
|
|
|
<td>
|
|
|
|
|
|
</td>
|
|
|
<td>tbd\\\\\\\\\\\\\\\*\\\\\\\\\\\\\\\*</td>
|
|
|
<td>TBD</td>
|
|
|
<td>TBD</td>
|
|
|
<td>$81,269</td>
|
|
|
<td>-</td>
|
|
|
<td>N/A</td>
|
|
|
</tr>
|
|
|
<tr>
|
|
|
<td>Direct email.</td>
|
|
|
<td>Total amount raised from donors who gave within two weeks of receiving an email directly from Fundraising Director.</td>
|
|
|
<td>$30,607</td>
|
|
|
<td>$25,657\\\\\\\\\\\\\\\*\\\\\\\\\\\\\\\*</td>
|
|
|
<td>$25,657</td>
|
|
|
<td>$11,903</td>
|
|
|
<td>N/A</td>
|
|
|
</tr>
|
|
|
<tr>
|
|
|
<td>Postal mail.\`\*\`</td>
|
|
|
<td>Postal mail.</td>
|
|
|
<td>Total amount raised from donors who for whom we postal addresses but no other contact information.</td>
|
|
|
<td>$0</td>
|
|
|
<td>$3,222\\\\\\\\\\\\\\\*\\\\\\\\\\\\\\\*</td>
|
|
|
<td>$3,222</td>
|
|
|
<td>$9,815</td>
|
|
|
<td>N/A</td>
|
|
|
</tr>
|
|
|
</table>
|
|
|
|
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|
\*\* = [See 2020 campaign Actual analysis](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2020#ye-income)
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|
|
For more about 2020 numbers and how to reproduce these results, [see 2020 campaign Actual analysis](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2020#ye-income)
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|
|
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|
|
Direct email audience: NOT subscribers of \*Support Opportunities, HAVE made a donation between January 2019 - present, HAVE NOT made a donation in the last 60 days, Last donation greater than $25
|
|
|
**Bulk email audience:** Subscribers of \*Support Opportunities, HAVE NOT made a donation in the last 60 days.\
|
|
|
**Direct email audience:** NOT subscribers of \*Support Opportunities, HAVE made a donation between January 2019 - present, HAVE NOT made a donation in the last 60 days, Last donation greater than $25.\
|
|
|
**Postal mail audience:** HAVE made a donation on or after 1/1/2018, DO NOT have email in contact record, HAVE postal address in contact record.
|
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|
## Number of donations per day
|
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|
... | ... | |