... | ... | @@ -141,25 +141,21 @@ New donors<br>Excludes cryptocurrency |
|
|
<td>
|
|
|
|
|
|
</td>
|
|
|
<td>tbd</td>
|
|
|
<td>tbd\*\*</td>
|
|
|
<td>$81,269</td>
|
|
|
<td>-</td>
|
|
|
</tr>
|
|
|
<tr>
|
|
|
<td>Direct email</td>
|
|
|
<td>
|
|
|
|
|
|
</td>
|
|
|
<td>$25,657</td>
|
|
|
<td>Direct email </td>
|
|
|
<td>$30,607</td>
|
|
|
<td>$25,657\*\*</td>
|
|
|
<td>$11,903</td>
|
|
|
<td>N/A</td>
|
|
|
</tr>
|
|
|
<tr>
|
|
|
<td>Postal mail</td>
|
|
|
<td>
|
|
|
|
|
|
</td>
|
|
|
<td>$3,222</td>
|
|
|
<td>$0</td>
|
|
|
<td>$3,222\*\*</td>
|
|
|
<td>$9,815</td>
|
|
|
<td>N/A</td>
|
|
|
</tr>
|
... | ... | @@ -167,6 +163,8 @@ New donors<br>Excludes cryptocurrency |
|
|
|
|
|
\*\* = [See 2020 campaign Actual analysis](https://gitlab.torproject.org/tpo/operations/team/-/wikis/FundraisingTeam/Campaigns/2020#ye-income)
|
|
|
|
|
|
Direct email audience: NOT subscribers of \*Support Opportunities, HAVE made a donation between January 2019 - present, HAVE NOT made a donation in the last 60 days, Last donation greater than $25
|
|
|
|
|
|
## Number of donations per day
|
|
|
|
|
|
![2021_v_2020_v_2019_-___of_donations](uploads/158fc7fb8fae66270b7078c578e73e92/2021_v_2020_v_2019_-___of_donations.png)
|
... | ... | |