... | ... | @@ -11,7 +11,8 @@ We have seen that this statement has resonated on social media over the last yea |
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## Actual Results
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* **Total raised:** $918,520.16, <span dir="">245%</span> of goal. Of that total raised, 60% was in the form of cryptocurrency.
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* **Total raised:** $918,520.16, <span dir="">245%</span> of goal.
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* Of that total raised, **60% was in the form of cryptocurrency**.
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<table>
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<tr>
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... | ... | @@ -40,7 +41,7 @@ We have seen that this statement has resonated on social media over the last yea |
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<td>Total income.</td>
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<td>
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<span dir="">$918,520.16</span>
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<span dir="">$940,361.11</span>
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</td>
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<td>$376,314.96</td>
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<td>$304,045</td>
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... | ... | @@ -50,7 +51,7 @@ We have seen that this statement has resonated on social media over the last yea |
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<td>Average one-time gift. (Excludes cryptocurrency)</td>
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<td>
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<span dir="">$79.11</span>
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<span dir="">$83.83</span>
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</td>
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<td>TBD</td>
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<td>TBD</td>
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... | ... | @@ -70,7 +71,7 @@ We have seen that this statement has resonated on social media over the last yea |
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<td>Total # of donations. (Excludes cryptocurrency)</td>
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<td>
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<span dir="">4294</span>
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<span dir="">4403</span>
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</td>
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<td>5731</td>
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<td>7844</td>
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... | ... | @@ -104,11 +105,21 @@ We have seen that this statement has resonated on social media over the last yea |
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</td>
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<td>$58,296</td>
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<td>$35,263</td>
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<td>$0</td>
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<td>-</td>
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</tr>
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<tr>
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<td>Total USD income.</td>
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<td>
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$<span dir="">391,714</span>
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</td>
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<td>$318,019</td>
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<td>$268,782</td>
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<td>$207,500</td>
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</tr>
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<tr>
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<td>New $1K+. (Excludes cryptocurrency)</td>
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<td>10</td>
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<td>11</td>
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<td>8</td>
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<td>8</td>
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<td>N/A</td>
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... | ... | @@ -299,6 +310,15 @@ Same note as above. |
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### Swag
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![yec-analysis-swag-items](uploads/444b38ba0be0a66b236f00915bd24ffc/yec-analysis-swag-items.png)
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Offerings:
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* 'Privacy is a Human Right' t-shirt
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* Perma-hoodie. We made the switch from producing a new hoodie per year to a permanent ROOTS hoodie.
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* (For all new monthly donors) 'privacy is a human right' sticker
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* (For a limited time, at $500) DEF CON badge
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#### Breakdown of swag selected and amount raised
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| Item | Number selected | Amount raised |
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|------|-----------------|---------------|
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| Stickers | <span dir="">329</span> | <span dir="">$11,823</span> |
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... | ... | @@ -308,6 +328,11 @@ Same note as above. |
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| <span dir="">Hoodie and badge</span> | <span dir="">8</span> | <span dir="">$3,500</span> |
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| **Total** | **698** | <span dir="">$67,881</span> |
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![image](uploads/9ba635fbc5367185311fba1f16a6749b/image.png)
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![image](uploads/1af345faf7b8168946e2976f8f0a0ea6/image.png)
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#### Revenue from swag
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| Year | Swag cost\* | Raised | Net Raised |
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|------|-------------|--------|------------|
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| 2019 | $24,352 | $75,749 | $51,397 |
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... | ... | @@ -316,10 +341,6 @@ Same note as above. |
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\*= Does not include shipping or fulfillment costs.
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![image](uploads/55d6d3eda0d0e14aaa7611d6fca01bfe/image.png)
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![image](uploads/a4307d157b5e2395ef3ae0be50c36770/image.png)
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## Engagement
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* <span dir="">280,028</span> newsletter subscribers at the beginning of the campaign, <span dir="">282,443</span> at the end.
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... | ... | |