diff --git a/service/crm.md b/service/crm.md
index 73ed639d161d5bb025f66d4a4913dc18ee89cf85..5a10e386f663c841ac48885fdbf90835ce3f1368 100644
--- a/service/crm.md
+++ b/service/crm.md
@@ -186,10 +186,27 @@ The CRM service is built with two distinct servers:
      * `test-api.donate.torproject.org`: test site to rename the API
        middleware (see [issue 40123](https://gitlab.torproject.org/tpo/tpa/team/-/issues/40123))
 
+#### Access
+
 The CRM doesn't talk to the outside internet and can be accessed only via http authentication. 
-Users that need to access the crm need both to be added on Civi and on the apache on crm-ext-01.tpo.
-The `donate-api` php app is the component that allows communications via the `donate.torproject.org` site and Civi.
-<https://donate.torproject.org> is a static website built with Lektor. That site talks with the donation API middleware through Javascript - a react component was written for this and is part of the [donate-static repository](https://gitlab.torproject.org/tpo/web/donate-static).
+
+Users that need to access the CRM need both to be added on Civi and on the apache on `crm-ext-01.tpo`.
+
+#### Components
+
+The Civi CRM instance is used for:
+- Mass emailing via the Newsletter
+- Donation campaigns
+
+The monthly newsletter is configured on Civi and an archive is created on <https://newsletter.torproject.org>.
+
+Donation campaigns are setup both on Civi and the donate website ([donate.torproject.org](https://donate.torproject.org).
+
+<https://donate.torproject.org> is a static website built with Lektor like all the other tpo [websites](https://gitlab.torproject.org/tpo/web/).
+
+<https://donate.torproject.org> doesn't talk to Civi. The `donate-api` php app is the component that allows communications via the `donate.torproject.org` site and Civi.
+
+The donate.tpo site talks with the donation API middleware through Javascript - a react component was written for this and is part of the [donate-static repository](https://gitlab.torproject.org/tpo/web/donate-static).
 
 
 ## Issues