SEO / Findability - Tor Browser - Download Page
Problem:
Potential users doubt if the "Tor Project | Download" Page is indeed where they can download the Tor Browser.
Why is it important:
If people search "Tor Browser" in their preferred search engine, the meta data showed to them should state that the download page is for a Browser. For example, a participant said: "I went with the first option that appeared, assuming is the correct one". This should be explicit for all potential users.
Download - Tor Project
Stay safe. Please do not torrent over Tor. Tor Browser will block browser plugins such as Flash, RealPlayer, QuickTime, and others: they can ...
This meta data causes doubt to potential users and their goal: to download a browser.
Recommendations:
- Change the Page Title to "Download - Tor Browser"
- Change the Description: I'm not sure why we use this space as a pledge to users: "do not torrent over Tor". We should rather explain the main goal of TB and how they will benefit with a more secure browsing.
Research associated: