Review and improve donation user journeys

Grants, Fundraising & UX are reviewing the current donor user journeys with an aim to redesign our donation forms/processes in 2021. This ticket is to track documentation produced from this effort and suggested UX improvements to donate.tpo.org.

This project will consider:

• Current user flows and pain points, including potential improvements to both the UX and stability (i.e. frequency of bugs) of our forms
• Behind-the-scenes touch-points and integrations, including potential efficiency savings from reducing the amount of manual admin (i.e. cost to serve)
• Testing our content and messaging with prospective and existing donors
• Conducting user or A/B testing in a privacy-preserving manner
• Any other opportunities to ethically optimize conversions in-keeping with the spirit of design at Tor (i.e. no dark-patterns)