Validate new donate experience with real users
Testing the new donate experience with our target audience both supports our user-centered design principles, and helps validate the UX decisions made in design and build. This may take the form of standard usability lab testing facilitated by a UX researcher or designer, or rudimentary multivariate (i.e. A/B) testing conducted automatically post-launch. However, any such test must be conducted in a secure, privacy-preserving manner.