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YEC 2024 Takeover for Desktop Stable

Launch date for YEC 2024 is October 14

Each year from ~mid-October through the end of December, the Tor Project runs its year-end fundraising campaign (aka "YEC"). This is the time during which we raise the most money per year from individual donors. A key strategy in this campaign is a branded takeover of about:tor (desktop + mobile) that includes the year-end campaign "mini brand," new assets, a fundraising message, and a donate button.

  • Figma files for inspection: 24 Year End Campaign
  • Illustrations:
  • Font:
    • Title: Space Grotesk Bold (with a sans-serif bold fallback)
    • Copy: Inter Regular (let's use our regular sans-serif system fonts instead)
  • Color:
    • Background panel: #1f0333
    • Title and button copy: #15141A
    • Body copy: #FFFFFF
    • Button background: Yellow 40
    • Highlights:
      • banner-1-speak: #D898FA
      • banner-2-browse: #C1ED75
      • banner-3-search: #FF6A75
  • Other:
    • Can we anchor the donate button to the main content area of donate.torproject.org again like last year? @smith please chime in here if there's a specific redirect URL link you're using for metrics
    • Closing the banner is meant to persist until the next opening of about:tor
    • Last year's ticket for reference: YEC 2023 Takeover for Desktop Stable

cc/ @henry @morgan @donuts

Preview of 3 banner variations

Banner styles (color + illustration).png

Preview of screen sizes: Left to Right

LTR.png

Preview of screen sizes: Right to Left

RTL.png

Edited by donuts