YEC 2024 Takeover for Desktop Stable

Launch date for YEC 2024 is October 14

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Each year from ~mid-October through the end of December, the Tor Project runs its year-end fundraising campaign (aka "YEC"). This is the time during which we raise the most money per year from individual donors. A key strategy in this campaign is a branded takeover of about:tor (desktop + mobile) that includes the year-end campaign "mini brand," new assets, a fundraising message, and a donate button.

• Figma files for inspection: 24 Year End Campaign
• Illustrations:
  • illo-yec-speak.svg
  • illo-yec-browse.svg
  • illo-yec-search.svg
  • yec-heart.svg
• Font:
  • Title: Space Grotesk Bold (with a sans-serif bold fallback)
  • Copy: Inter Regular (let's use our regular sans-serif system fonts instead)
• Color:
  • Background panel: #1f0333
  • Title and button copy: #15141A
  • Body copy: #FFFFFF
  • Button background: Yellow 40
  • Highlights:
    • banner-1-speak: #D898FA
    • banner-2-browse: #C1ED75
    • banner-3-search: #FF6A75
• Other:
  • Can we anchor the donate button to the main content area of donate.torproject.org again like last year? @smith please chime in here if there's a specific redirect URL link you're using for metrics
  • Closing the banner is meant to persist until the next opening of about:tor
  • Last year's ticket for reference: YEC 2023 Takeover for Desktop Stable

cc/ @henry @morgan @donuts

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Preview of 3 banner variations

Preview of screen sizes: Left to Right

Preview of screen sizes: Right to Left