Implement YEC 2025 Takeover for Android Stable
Creating this ticket to have a parent ticket
Launch date for YEC 2025 is October 14. Still need confirmation from TPA
Each year from ~mid-October through the end of December, the Tor Project runs its year-end fundraising campaign (aka "YEC"). This is the time during which we raise the most money per year from individual donors. A key strategy in this campaign is a branded takeover of about:tor (desktop + mobile) that includes the year-end campaign "mini brand," new assets, a fundraising message, and a donate button.
- Figma files for inspection:
- Illustrations:
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Font:
- Title
- Copy
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Color:
- Background panel:
- Title and button copy:
- Body copy:
- Button background:
- Highlights:
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Other:
- Last year's ticket for reference: YEC 2024 Takeover for Android Stable