Implement YEC 2025 Takeover for Desktop Stable
Creating this ticket to have a parent ticket
Launch date for YEC 2025 is October 14.
Each year from ~mid-October through the end of December, the Tor Project runs its year-end fundraising campaign (aka "YEC"). This is the time during which we raise the most money per year from individual donors. A key strategy in this campaign is a branded takeover of about:tor (desktop + mobile) that includes the year-end campaign "mini brand," new assets, a fundraising message, and a donate button.
- Figma files for inspection:
- Illustrations:
-
Font:
- Title:
- Copy:
-
Color:
- Background panel:
- Title and button copy:
- Body copy:
- Button background:
- Highlights:
-
Other:
- Last year's ticket for reference: YEC 2024 Takeover for Desktop Stable
Edited by arturom