Implement YEC 2025 Takeover for Desktop Stable
Creating this ticket to have a parent ticket
Launch date for YEC 2025 is October 14.
Each year from ~mid-October through the end of December, the Tor Project runs its year-end fundraising campaign (aka "YEC"). This is the time during which we raise the most money per year from individual donors. A key strategy in this campaign is a branded takeover of about:tor (desktop + mobile) that includes the year-end campaign "mini brand," new assets, a fundraising message, and a donate button.
- Figma files for inspection: Desktop | about:tor
- Illustrations:
-
Font:
- Title:
Jacquard 12
- Copy: SF Pro/sans-serif system fonts
- Title:
-
Color:
- Background panel:
#1F0333
- Title and paragraph text:
#ffffff
- Button text:
#15141A
- Button background:
#B6E368
- Background panel:
-
Other:
- Closing the banner is meant to persist until the next opening of about:tor
- Metrics URL to come for donate button cc @smith @arturom
- Last year's ticket for reference: YEC 2024 Takeover for Desktop Stable
Edited by nicob