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| | **January** | **February** | **March** | **April** | **May** | **June** | **July** | **August** | **September** | **October** | **November** | **December** |
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| **Grants** | Technology-Focused Foundation, application due 1/1/18 | Technology-Focused Foundation application for ESR migration due 2/1/2019 | Follow up w/ small Foundations that have already given | Human Rights-Focused Foundation application for Communications plan (rolling) | Send two introductory letters to small foundations | Internet Freedom-Focused Foundation publishes new deadlines; add to roadmap | Send two introductory letters to small foundations | Send two introductory letters to small foundations | Privacy-Focused Foundation application for Library Freedom Project due 9/30/19 (TBD) | Open Source-Focused Foundation application for TBD (rolling) | Sponsor 9 report due 11/30/2019 | Check on Consumer Privacy-Focused Foundation application dates |
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| | Sponsor 22 report due 1/31/19 | Technology-Focused Foundation application for exit scanner due 2/1/2019 | Send two introductory letters to small foundations | Sponsor 25 and Sponsor 26 interim reports due for both TPI and OONI general operating support grants due 4/1/19 | Human Rights and Internet Freedom-Focused Foundation outreach for Communications plan (rolling) | Send two introductory letters to small foundations | Internet Freedom-Focused Foundation - check on available opportunities | Submit internship program application | Send two introductory letters to small foundations | Send two introductory letters to small foundations | Send two introductory letters to small foundations | Technology-Focused Foundation Open Call |
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| | Technology-Focused Foundation application edits due | Democracy-Focused Foundation application for Library Freedom Project due | Technology-Focused Foundation application for OONI TV Proposal with ACI due 3/1/19 | Human Rights-Focused Foundation application for general operating (rolling) | Sponsor 49 application due | Journalism-Focused Foundation application for journalism project (rolling) | Reach out to women’s health care focused foundations | Plan foundation prospect lunch in NYC | Internet-Freedom Focused Foundation application due 9/20/19 | Internet Freedom-Focused Foundation reports due for both TPI and OONI general operating support grants due 10/30/19 | Check in w/ Metrics team about potential Technology-Focused Foundation application | |
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| | Isa will give presentation on Tor - January 30th | Send two introductory letters to small foundations | Internet Freedom-Focused Foundation application for OONI due 3/11/2019 | Independent Media-Focused Foundation LOI for general operating (rolling) | Sida: Stockholm Internet Forum 2019 - 15th-17th | Technology-Focused Foundation application for large projects published | Send second Sponsor Newsletter after Stockholm dev meeting | Technology-Focused Foundation Open Call | Technology-Focused Foundation application for dirty jobs published | Internet Freedom-Focused Foundation application due | Journalism-Focused Foundation multi-team project application due 11/15/2019 | |
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| | | Technology-Focused Application due 2/1/2019 | Internet Freedom-Focused Foundation application for Community team due 3/11/2019 | Sponsor 44 - ESR migration - due 4/15 | | Technology-Focused Foundation application for ESR migration due 6/1/19 | Funder meeting in NYC | Sponsor 39 full application due 8/6/2019 | (x2) Family Foundation application (rolling) | Democracy & Rights-Focused Foundation application due 10/3/2019 | |
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| | | | Sponsor 8 final report due | Human Rights and Democracy-Focused Foundation application for general operating (rolling) | | Internet Freedom-Focused Foundation application for general operating due 6/15/19 | Internet-Focused Foundation application for IPv6 and network team applications open | Internet-Focused Foundation application for IPv6 and network team applications due | | Prospective Foundation meeting in London | | |
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| | | | Digital Safety-Focused Foundation application for community training due 3/15 | Human Rights-Focused Foundation meeting 4/24/19 | | Internet Freedom-Focused Foundation application for OONI due 6/15/19 | (x2) Family Foundation application (rolling) | | | Family Foundation application (rolling) | | |
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| | | | Create group of funders in Civi so that we can send regular updates | Send first Sponsors Newsletter | | In-person meeting with Internet-Freedom Focused Foundation - June 6 | | | | Technology-Focused Foundation Open Call due 10/1 | | |
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| | | | | | | Human Rights-Focused Foundation presentation - June 18 | | | | | | |
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| | **January** | **February** | **March** | **April** | **May** | **June** | **July** | **August** | **September** | **October** | **November** | **December** |
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| **Major Donors** | | | | Send gratitude report to current major donors | Plan launch Major Donor Program ($1,000 and up) and create donate page | Send 1st email invitation to join major donor program to all donors who have given $500 or more from 2014 - March 2019 | Major donor brainstorm in Stockholm | Send 3rd email invitation to join major donor program to all donors who have given $500 or more from 2014 - March 2019 | Approach some current major donors about matching gifts for YE campaign | Pause all major donor invitations for YE campaign | Tor holiday card | Pause all major donor invitations for YE campaign |
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| | | | | | Announce program to current major donors | Create stewardship plans for top major donors | Send gratitude report to current major donors | Send 2nd email invitation to join major donor program to all donors who have given $500 or more in April | Send 3rd email invitation to join major donor program to all donors who have given $500 or more in April | | Pause all major donor invitations for YE campaign | |
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| | | | | | | Compile major donor wish list and brainstorm connectors | Send 2nd email invitation to join major donor program to all donors who have given $500 or more from 2014 - March 2019 | Send 1st email invitation to join major donor program to all donors who have given $500 or more in May | Send 2nd email invitation to join major donor program to all donors who have given $500 or more in May | | | |
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| | | | | | | Major donor meeting in San Francisco | Send 1st email invitation to join major donor program to all donors who have given $500 or more in April | | Send 1st email invitation to join major donor program to all donors who have given $500 or more in June | | | |
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| | **January** | **February** | **March** | **April** | **May** | **June** | **July** | **August** | **September** | **October** | **November** | **December** |
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| **YE Fundraising Campaign** | Thank donors for contributions and report on YE Campaign via email and social media | | | | Brainstorm theme for YE Fundraising campaign | Consider localization links in appeal emails | | Brainstorm YE social media 'challenges' | | Launch YE Fundraising Campaign | YE Fundraising Campaign | YE Fundraising Campaign |
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| | | | | | | Create graphics and t-shirt mocks | | Conduct a vote on YE t-shirt design | | | | |
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| | **January** | **February** | **March** | **April** | **May** | **June** | **July** | **August** | **September** | **October** | **November** | **December** |
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| **Corporations** | Report to Mozilla on YE Fundraising match | | | Make list of for-profits who use Tor | | Send letter to for-profits letting them know how they can support Tor | | | | | | |
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| **Monthly Donors** | Send tax receipts to 2018 monthly donors | Prep work for Monthly Donor page | Create branded donate page | Email to current monthly givers announcing program | 1st invitation to those who gave in March | 1st invitation to those who gave in April | 1st invitation to those who gave in May | 1st invitaton to those who gave in June | 1st invitation to those who gave in July | Pause all monthly giving invitations for YE campaign | Tor holiday card | Pause all monthly giving invitations for YE campaign |
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| | | | | Send 1st invitation to donors who last gave October - February (under $500) to join | 2nd invitation to those who gave October - February | 2nd invitation to those who gave in March | 2nd invitation to those who gave in April | 2nd invitation to those who gave in May | 2nd invitation to those who gave in June | | Pause all monthly giving invitations for YE campaign | |
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| | | | | | Promote program on social media | 3rd invitation to those who gave October - February | 3rd invitation to those who gave in March | 3rd invitation to those who gave in April | 3rd invitation to those who gave in May | | | |
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| | **January** | **February** | **March** | **April** | **May** | **June** | **July** | **August** | **September** | **October** | **November** | **December** |
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| **Planned Giving** | | | | | | | | Create and promote planned giving page | | | | |
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| | | | | | Contact current monthly donors to see if they want the sticker/patch | Invite past monthly donors to rejoin | Send patches or stickers to all current monthly donors who opt-in | Bring patches to DefCon to promote monthly giving | | | | |
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| **Events** | | Fosdem | LibrePlanet | | Ethereal Summit NYC 5/14 | RightsCon | | Defcon | | MozFest | | |
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| | | | | | | Bitcoin2019 Conference | | | | | | |
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| | **January** | **February** | **March** | **April** | **May** | **June** | **July** | **August** | **September** | **October** | **November** | **December** |
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| **Social Media and Email** | Promote newsletter on social media | Create welcome email to people who sign up for the list | Outreachy email appeal and social media promotion | | Discounted sticker pack for $17 to non-donors on email list | Discounted sticker pack for $17 to non-donors who joined email list since 5/15 | Discounted sticker pack for $17 to non-donors who joined email list since 6/15 | Bug Smash appeal | Discounted sticker pack for $17 to non-donors who joined email list since 7/15 | YE campaign | YE campaign | YE campaign |
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| | | | | | Vintage swag promotion | Vintage swag promotion | | Follow-up email to those who signed up at Defcon | | | | Human Rights Day - December 10 |
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| | | | | | | | | | | | | Giving Tuesday - December 3 |
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| **Cryptocurrency** | Solicit advice from cryptocurrency experts | Plan for cryptocurrency donation page | Launch donation page | Continue to thank enthusiasts of different coins for their support on social media | Ethereum Conference fundraiser | BTCPayServer fundraiser | Brainstorm how to incorporate cryptocurrency into YE campaign | | | | | |
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| | Set up cryptocurrency wallets | | Promote page on social media | | | | | | | | | |
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| | | | Email past cryptocurrency donors about new page | | | | | | | | | | |
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