more cosmetic changes to static sites docs

tsa/doc/static-sites.creole

-[[!meta title="writing to www, extra, dist, cdn, and other websites"]]
+[[!meta title="How make website changes"]]
 
-The https://www.torproject.org website is hosted at several computers for
-redundancy, and these computers are together called "the www
-rotation". The www rotation serves a variety of other websites too,
-like extra.tp.o, dist.tp.o, and more.
+How to change the website
+=========================
 
-How do you edit one of these websites? Let's say you want to edit `extra`.
+The [[https://www.torproject.org|Tor website]] is hosted at several
+computers for redundancy, and these computers are together called "the
+www rotation". The www rotation serves a variety of other websites
+too, like extra.tp.o, dist.tp.o, and more.
 
-* First you ssh in to {{{staticiforme}}} (using an ssh jump host if needed
-  [[learn how to do a ssh jump host|ssh-jump-host]])
+How do you edit one of these websites? Let's say you want to edit {{extra}}.
+
+* First you ssh in to {{{staticiforme}}} (using an [[ssh jump
+  host|ssh-jump-host]] if needed)
 
 * Then you make your edits as desired to
   {{{/srv/extra-master.torproject.org/htdocs/}}}
@@ -21,7 +24,7 @@ sudo -u mirroradm static-update-component extra.torproject.org
 }}}
 
 Example: You want to copy image.png from your Desktop to your blog
-post indexed as **2017-01-01-new-blog-post**:
+post indexed as {{2017-01-01-new-blog-post}}:
 
 {{{
 scp /home/user/Desktop/image.png staticiforme.torproject.org:/srv/extra-master.torproject.org/htdocs/blog/2017-01-01-new-blog-post/