Conduct a desirability study on the new illustrations

@nicob is working on new illustrations and a new illustration style:

• Draw new illustration set (design#61)
• Figma / Tor illustrations

One idea for #128 (closed) is to test them with training participants doing a mix of qualitative and quantitative analysis.

Results

Report: S09_Desirability_study.pdf

Time estimates

• Preparation: Small × Low = 1­–1.1 d
• Facilitation and analysis: Small × Moderate = 1­–1.5 d

Preparation material

• Survey:
  • For participants: https://survey.torproject.org/index.php/983521
  • LimeSurvey structure: desirability_study.lss
• Instructions for partners:
  • PDF for distribution: questionnaire_on_illustrations_instructions.pdf
  • Markdown source: desirability_study_instructions.md

References

• https://www.nngroup.com/articles/microsoft-desirability-toolkit/
• https://www.xdstrategy.com/desirability-studies/
• https://www.nngroup.com/articles/testing-visual-design/

Tasks

• Check if that sounds like a useful research activity (@donuts + @nicob)
• Review and improve questions (@nicob)
• Create a prototype survey on https://survey.torproject.org/
• Test survey on mobile
• Decide if we want the survey to be responsive on mobile
• Integrate the consent and demographics questionnaire from #130 (closed) in the survey
• Add final set of illustrations (@nicob + @donuts)
• Prepare instructions and reporting templates for partners
• Do a quick pilot test

Illustrations