Create VPN user research plan
At the All Hands on July 28th we presented the following deck with early ideas about the VPN User Research program, to kick-off in Q3 2021:
At minimum, we need to:
- Conduct a competitor analysis
- Determine which Tor Browser design requirements will still meet the needs of VPN users (tpo/applications/tor-browser#40564 (moved))
- Consider followup questions to our demographics script to gain a deeper understanding of our user-base
- Dig into use-cases and know what features our users value most from a VPN
- Test messaging and brand terms
- Potentially test ideas around fundraising/monetization
Let's begin by pulling together an unstructured list of all the questions we need to ask and group them by subject/relevance, before deciding on the best research and recruitment methods to get answers for each "bucket".
In terms of timelines, I'd like to launch our first study/studies in mid-late August, with an aim to have some preliminary data by September. The full timeline for all research will run until the end of December.
In order to make the reporting as efficient as possible given our tight turnaround times, we should consider closed-ended questions wherever possible.