download page has confusing flow, especially with donate banner

We just had a user in #tor who was trying to download the Windows version of Tor from our website, but it wasn't downloading.

After much debugging, we discovered that they had clicked on "download" from our front page, and ended up at https://www.torproject.org/download/ and then waited for the download to begin.

They didn't realize that they needed to scroll down, look for the windows icon, and click on it.

Pastly says he has talked to a half dozen other users in the past few weeks who reported the same "download doesn't work" issue.

It would seem that we should improve the UX of our download page so it is more clear that you need to click on one of the pictures.

I also theorize that the big donate banner on the top of the page is adding to the confusing flow of the page -- maybe people are used to seeing a banner like that on a page that has already auto triggered a download.

mcs points out yet another confusion on that page: once you scroll down past the donate banner, the first thing you find is a box labeled "Download Tor Browser" with a down arrow signaling that you'll begin a download if you click it. And when you click it, it brings you to the download page, and does not begin any download.