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Establish timeline for year-end donation campaign takeover of about:tor

    • Closed Issue created by al smith @smith

    Each year from ~mid-October through the end of December, the Tor Project runs its year-end fundraising campaign (aka "YEC"). This is the time during which we raise the most money per year from individual donors. A key strategy in this campaign is a branded takeover of about:tor (desktop + mobile) that includes the year-end campaign "mini brand," new assets, a fundraising message, and a donate button.

    Based on a conversation with @richard and looking at the release calendar (https://nc.torproject.net/apps/calendar/p/Dy5spytzmYoJPieT/dayGridMonth/2023-10-01), my understanding is that there will be an early October TB release and that this will likely be the best release in which to include about:tor YEC takeover assets.

    I'd like to make a plan to get the about:tor year-end campaign takeover assets ready for this early October release. Ideally, the about:tor takeover would not launch with that release, but would be included in the package. The campaign launch assets would be gated until mid-October, with another gated release early/mid-November.

    To put it another way:

    • first week of October - TB release
    • Monday, October 16 - gated YEC takeover of about:tor appears
    • Monday, November 13 Wednesday, November 22, roughly - second gated YEC takeover of about:tor appears, based on FF release timing and need to push back match confirmation.

    All of that being said, I'd like to understand, based on an early October release:

    • When should about:tor assets be ready?
    • When should strings be delivered to localization? (Maybe that's a question for @emmapeel?)
    • What else should we know, provide, or otherwise be prepared to deliver to the Apps team to make this as painless as possible (:wink:)?

    @richard please let me know if I missed anything important I should include. cc @nicob

    Edited by al smith

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      • al smith changed the description

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      • al smith
        al smith @smith ·
        Author

        I wanted to add this to this milestone, https://gitlab.torproject.org/groups/tpo/-/milestones/50#tab-issues, but I don't have permissions. Would appreciate if someone could do that!

      • morgan added 13.5 stable Next Task labels

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      • morgan changed milestone to %Year End Campaign 2023

        changed milestone to %Year End Campaign 2023

        • morgan
          morgan @morgan ·
          Owner
          • When should about:tor assets be ready?

          Ideally we would have all finalized assets ideally no later than the 4th of September to have everything implemented and tested on mobile and desktop for the planned September 27th release. We can be flexible about the November assets, as if need be we can implement that half in October in which case we would need those assets by October 2nd.

          • When should strings be delivered to localization? (Maybe that's a question for @emmapeel?)

          I don't know how long it typically takes for things to get translated, but obviously sooner here is better. We can add strings without affecting the rest of the product, and the sooner we have them the sooner we can check/verify and iterate if necessary.

          • What else should we know, provide, or otherwise be prepared to deliver to the Apps team to make this as painless as possible (:wink:)?

          I think on our side the biggest concern is the complexity of the design w/ respect to text layout. We had some issues last year with text skew which apparently Android's rendering engine doesn't support in the year of our lord 2023. We should also minimize the amount of interaction between localization and the graphic design as well (the dynamically translated protest signs from 2021 were fun to implement but probably not a good use of resources). Finally please make sure the final designs will work properly in RTL locales.

          Basically @nicob please keep @dan and @henry in the loop during the design process so they can spoil everyone's fun ensure we land on something implementable.

        • emmapeel
          emmapeel @emmapeel ·
          Reporter

          yeah, what Richard said. some years we had more time and we could do a nice review, which is important for this kind of slogans, at least on our main locales

        • al smith
          al smith @smith ·
          Author

          @emmapeel @richard we're leaning into a more text-based ask this year. Should I add more buffer time, like, would it take take longer to localize 3-5 sentences vs. one phrase?

        • emmapeel
          emmapeel @emmapeel ·
          Reporter

          the number of strings does not make such a difference because they are not so many.

          the difficult task is to find good translators that know the project and can have a look at the strings in time.

          Edited by emmapeel
        • al smith
          al smith @smith ·
          Author

          got it, thanks!

          OpenPGP_0x463061FF1733AD6D.asc

          ...

          On 7/19/23 10:46 AM, emmapeel (@emmapeel) wrote:

          GitLab

          emmapeel https://gitlab.torproject.org/emmapeel commented on a discussion #41898 (comment 2923345):

          the number of strings does not make such a difference. the thing is to find good translators that know the project and can have a look at the strings in time.

          — Reply to this email directly or view it on GitLab #41898 (comment 2923345).

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        • Dan Ballard
          Dan Ballard @dan ·
          Maintainer

          @richard will we be targeting 12.5 or 13.0 for this

          and secondly i'm just getting to the point where I can start experimenting with loading pages in TBA, for onboarding it doesn't make sense since it needs to control things in TBA (tor, android) but for the donation page, it's just a html page and link, should be fine to try and reuse the desktop html, so hopefully well before sept I'll have a better idea on the feasibility of that

        • morgan
          morgan @morgan ·
          Owner

          This would be targetting 13.0 which is scheduled'ish for the beginning of September.

        • morgan
          morgan @morgan ·
          Owner

          *end of September

        • al smith
          al smith @smith ·
          Author

          @richard does this mean our delivery time for assets has changed for TB for desktop and TBA? or just TBA?

        • morgan
          morgan @morgan ·
          Owner

          oh no neither has changed, i just mistyped this originally back in July. 13.0 is scheduled for no sooner the end of September.

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        • al smith
          al smith @smith ·
          Author

          Ideally we would have all finalized assets ideally no later than the 4th of September to have everything implemented and tested on mobile and desktop for the planned September 27th release. We can be flexible about the November assets, as if need be we can implement that half in October in which case we would need those assets by October 2nd.

          Got it. @nicob, can you use the Sept. 4 date to work back on delivery dates for the YEC task schedule?

          @richard good to know re: assets for the November release. I hope we can have everything wrapped up by September 4. There's one piece of information that really depends on fundraising success over time, and that's the Friends of Tor match amount. If we have everything good to go by September 4, is there any wiggle room for updating one number in the text string (e.g., confirming it's $150,000 or $200,000 match) a few days after that?

        • morgan
          morgan @morgan ·
          Owner

          Yeah we should be able to work around the precise numbering of the match.

          @emmapeel @pierov should we plan on a generic sentence like 'These guys are gonna give us {} USD!' or should we just explicitly have both versions of the sentence 'they gonna give us 150k' and 'they gonna give us 200k' etc etc?

        • emmapeel
          emmapeel @emmapeel ·
          Reporter

          weblate understands variables and i can even add checks. but please do not add 3 different strings for one sentence as:

          1. First part of sentence
          2. link
          3. second part of sentence.

          because different languages do it different ways.

          It is better

          • First part of sentence {link} second part of sentence.
        • nicob
          nicob @nicob ·
          Reporter

          @smith checking the calendar and do want to note that we have a company-wide holiday days off from Aug 31 to Sept 4 - @richard does that change when you would need it by? Sept 5? or before the holiday?

        • morgan
          morgan @morgan ·
          Owner

          We wouldn't need it before the holiday, September 5th is fine.

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      • morgan removed 13.5 stable label

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      • morgan assigned to @richard

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        • al smith
          al smith @smith ·
          Author

          @richard @emmapeel where should I put final text for TB & TBA such that they can be turned into strings for you and your teams to use?

        • morgan
          morgan @morgan ·
          Owner

          Here please. @henry or @pierov can you see about getting these into the right place tomorrow?

          "al smith (@smith)" git@gitlab.torproject.org schreef op 24 augustus 2023 03:47:08 UTC:

          ...

          al smith commented: #41898 (comment 2935524)

          @richard @emmapeel where should I put final text for TB & TBA such that they can be turned into strings for you and your teams to use?

          -- Reply to this email directly or view it on GitLab: #41898 (comment 2935524) You're receiving this email because you have been mentioned on gitlab.torproject.org.

        • al smith
          al smith @smith ·
          Author

          ack. i will add the text here tomorrow, need to confirm one thing.

        • Pier Angelo Vendrame
          Pier Angelo Vendrame @pierov ·
          Maintainer

          Here please. @henry or @pierov can you see about getting these into the right place tomorrow?

          Can we wait for !741 (merged) to be merged first?

          It completely changes how we're dealing with about:tor strings, so I think we should get that merged first, and then add the strings.

          Unless we send a preliminary version of the file before merging to gain a couple of translation days.

        • morgan
          morgan @morgan ·
          Owner

          Yeah let's wait on !741 (merged) but new strings should be a priority after so we get as many translation days as possible before the launch.

        • henry
          henry @henry ·
          Maintainer

          Regarding strings, we need a rough idea in advance what the HTML structure would be so that the fluent matches up.

          E.g. We would need to know if it would contain a link:

          This is YEC. <a>Please donate</a>
        • al smith
          al smith @smith ·
          Author

          OK. I am leaving the text here for folks to use when it is time, as @henry suggests, so you know the approximate format.

          cc @nicob

          Tor Browser about:tor YEC text

          Gated release Oct 16

          Right now, Tor Browser is protecting your privacy and the privacy of millions of people like you! This is possible because of donations from our community.

          If you value the privacy that Tor Browser offers yourself and others, please make a donation today. You’ll ensure Tor Browser continues to provide online privacy to everyone who needs it.

          [donate button with text "Donate now" {link to donate page using appropriate rewrite rule, see this ticket}]

          Gated release Nov 13

          Right now, Tor Browser is protecting your privacy and the privacy of millions of people like you! This is possible because of donations from our community.

          If you value the privacy that Tor Browser offers yourself and others, please make a donation today. You’ll ensure Tor Browser continues to provide online privacy to everyone who needs it.

          From now until December 31, your gift will be matched one-to-one, up to {amount}!

          [donate button with text "Donate now" {link to donate page using appropriate rewrite rule, see this ticket}]

          Tor Browser for Android about:tor YEC text

          Gated release Oct 16

          Right now, Tor Browser for Android is protecting your privacy! This is possible because of donations from our community. If you value the privacy that Tor Browser for Android offers yourself and others, please make a donation today.

          [donate button with text "Donate now" {link to donate page using appropriate rewrite rule, see this ticket}]

          Tor Browser will always be free to use—no donation is required to use this app.

          Gated release Nov 13

          Right now, Tor Browser for Android is protecting your privacy! This is possible because of donations from our community. If you value the privacy that Tor Browser for Android offers yourself and others, please make a donation today.

          From now until December 31, your gift will be matched one-to-one, up to {amount}!

          [donate button with text "Donate now" {link to donate page using appropriate rewrite rule, see this ticket}]

          Tor Browser will always be free to use—no donation is required to use this app.

          Edited by al smith
        • henry
          henry @henry ·
          Maintainer

          thanks @smith

          I think we would still need a little UX input (@nicob @donuts) to get an idea of how these strings would be used in about:tor.

          I guess the other out-standing part is that last years YEC had a new title shown in the home page, with three separate strings. Are we expecting any new title this year? I guess we can always add more strings for translators later.

          Right now, Tor Browser is protecting your privacy and the privacy of millions of people like you! This is possible because of donations from our community.

          Here, we would need to know whether we will want these to be within the same paragraph or not. E.g.

          <p>
Right now, Tor Browser is protecting your privacy and the privacy of millions of people like you!
</p>

<p>
This is possible because of donations from our community.
</p>

          versus

          <p>
<span class="some-style-class">Right now, Tor Browser is protecting your privacy and the privacy of millions of people like you!</span> This is possible because of donations from our community.
</p>

          If you value the privacy that Tor Browser offers yourself and others, please make a donation today{link to donate page using appropriate rewrite rule, see this ticket}. You’ll ensure Tor Browser continues to provide online privacy to everyone who needs it.

          This should be ok, but I'm not sure why we would have both this link and the donate button going to the same place.

          From now until December 31, your gift will be matched 1:1, up to {amount}!

          I'm not sure "1:1" is as clear as an explicit "one-to-one".

          [donate button with text "Donate now"]

        • al smith
          al smith @smith ·
          Author

          I guess the other out-standing part is that last years YEC had a new title shown in the home page, with three separate strings. Are we expecting any new title this year?

          We are trying a different strategy with no anchoring 'slogan' or title this year—just the text shared above. :smile:

          Here, we would need to know whether we will want these to be within the same paragraph or not.

          This may depend on the design. @nicob, any feedback here?

          This should be ok, but I'm not sure why we would have both this link and the donate button going to the same place.

          This is relatively common fundraising tactic—offering multiple avenues to the donate page throughout the ask. But if there are usability / accessibility / experience reasons we don't want to do two links, that's fine with me.

          I'm not sure "1:1" is as clear as an explicit "one-to-one".

          Good point. I will edit my comment above to update this.

        • nicob
          nicob @nicob ·
          Reporter

          Here, we would need to know whether we will want these to be within the same paragraph or not.

          This may depend on the design. @nicob, any feedback here?

          based on the mock-ups I'm working on, I think we should keep them in the same paragraph for sake of space since this is a text heavy approach this year!

        • donuts
          donuts @donuts ·
          Owner

          based on the mock-ups I'm working on, I think we should keep them in the same paragraph for sake of space since this is a text heavy approach this year!

          @nicob I agree!

          This is relatively common fundraising tactic—offering multiple avenues to the donate page throughout the ask. But if there are usability / accessibility / experience reasons we don't want to do two links, that's fine with me.

          One link would be neater (and probably better for those using keyboard controls/screen readers? @henry is the expert), but it's probably not the end of the world :P

        • henry
          henry @henry ·
          Maintainer

          and probably better for those using keyboard controls/screen readers? @henry is the expert

          It is more a general usability question of having two equivalent controls right next to each other, which could be confusing. Personally, I would have assumed that the button would do something different from the link, so I wouldn't know from the text alone which was the "right" one to use.

        • al smith
          al smith @smith ·
          Author

          It is more a general usability question of having two equivalent controls right next to each other, which could be confusing. Personally, I would have assumed that the button would do something different from the link, so I wouldn't know from the text alone which was the "right" one to use.

          OK thanks for the feedback! I will edit the text in the comment above to NOT include a link in the text, only in the donate button.

        • al smith
          al smith @smith ·
          Author

          @pierov / @richard / @henry it looks like !741 (merged) has been merged. are we ready to turn the text into strings, and hand to @emmapeel for the localization process?

        • nicob
          nicob @nicob ·
          Reporter

          Here, we would need to know whether we will want these to be within the same paragraph or not.

          This may depend on the design. @nicob, any feedback here?

          based on the mock-ups I'm working on, I think we should keep them in the same paragraph for sake of space since this is a text heavy approach this year!

          @henry I'm working on posting the mockups in a ticket specific to the about:tor takeover on desktop so you can see what I'm talking about, but just a heads up that this format has since changed, and these are now in two different paragraphs - the first sentence acting more like a headline now. @emmapeel tagging you here in case this is important for l10n too

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      • al smith changed the description

        changed the description

      • al smith
        al smith @smith ·
        Author

        @richard note that I added exact dates for the two gated releases to the body of the ticket instead of approximate dates.

      • morgan added Doing label and removed Next label

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      • nicob marked this issue as related to #42072 (closed)

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      • henry mentioned in merge request !763 (merged)

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        • Dan Ballard
          Dan Ballard @dan ·
          Maintainer

          Do we have final launch date and matching $ amount? I want to get phase2 into android this week and i hear I might be doing desktop as well. Def need to get them in this week so we can keep the estimated nov 22ish

        • al smith
          al smith @smith ·
          Author

          I will have them to you by Nov 15 for a 22nd launch. Does that still work?

          OpenPGP_0x463061FF1733AD6D.asc

          ...

          On 11/13/23 7:46 AM, Dan Ballard (@dan) wrote:

          GitLab

          Dan Ballard https://gitlab.torproject.org/dan commented #41898 (comment 2964874):

          Do we have final launch date and matching $ amount? I want to get phase2 into android this week and i hear I might be doing desktop as well. Def need to get them in this week so we can keep the estimated nov 22ish

          — Reply to this email directly or view it on GitLab #41898 (comment 2964874).

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        • morgan
          morgan @morgan ·
          Owner

          @smith that should be fine

        • al smith
          al smith @smith ·
          Author

          The match amount has been confirmed -- it's $75,000. @henry @dan @richard

        • henry
          henry @henry ·
          Maintainer

          @dan and @richard

          Sorry, I still don't have my internet connection to be able to properly contribute through git and gitlab :skull:

          Here's the patch that would apply, with the commit message. Can one of you git apply it and put the commit and merge request together for me?

          fixup! Bug 42072: 2023 year end campaign for about:tor.

          Set donation matching amount and date.

          diff --git a/browser/components/abouttor/content/aboutTor.html
b/browser/components/abouttor/content/aboutTor.html
index af1634b76979d..cd709861e858a 100644
--- a/browser/components/abouttor/content/aboutTor.html
+++ b/browser/components/abouttor/content/aboutTor.html
@@ -36,11 +36,10 @@
          alt=""
          src="chrome://browser/content/abouttor/yec-2023-image.svg"
        />
-      <!-- TODO: Set "amount" to final USD matching amount. -->
        <p
          id="yec-2023-matching"
          data-l10n-id="yec-2023-matched-donation"
-        data-l10n-args='{ "amount": 0 }'
+        data-l10n-args='{ "amount": 75000 }'
        ></p>
        <h2 id="yec-2023-heading" data-l10n-id="yec-2023-introduction"></h2>
        <p id="yec-2023-body" data-l10n-id="yec-2023-please-donate">
diff --git a/browser/components/abouttor/content/aboutTor.js
b/browser/components/abouttor/content/aboutTor.js
index dbe7ed02b1637..a55de9b3ba920 100644
--- a/browser/components/abouttor/content/aboutTor.js
+++ b/browser/components/abouttor/content/aboutTor.js
@@ -203,12 +203,11 @@ const YecWidget = {
        this.isOpen = false;
      });

-    // TODO: Uncomment once we have a final donation matching amount.
-    //const donateMatchStart = Date.UTC(2023, 10, 13); // November 13th
-    //document.body.classList.toggle(
-    //  "yec-2023-is-donation-matching",
-    //  now >= donateMatchStart
-    //);
+    const donateMatchStart = Date.UTC(2023, 10, 22); // November 22nd
+    document.body.classList.toggle(
+      "yec-2023-is-donation-matching",
+      now >= donateMatchStart
+    );

      this._updateDonateLocale();
    },

          Also, @dan, I recommended the android string yec_2023_matched_donation, but unlike Fluent the donation amount is meant to be pre-formatted as a string: (new Intl.NumberFormat(stringLocale)).format(75000), where stringLocale should match the locale the message is shown in (either the app locale, or en-US if yec_2023_matched_donation doesn't have a translation in that locale).

        • Dan Ballard
          Dan Ballard @dan ·
          Maintainer

          !848 (merged)

          :thumbsup:

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      • Dan Ballard mentioned in merge request !848 (merged)

        mentioned in merge request !848 (merged)

      • morgan
        morgan @morgan ·
        Owner

        We're done here!

      • morgan closed

        closed

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