Users don't understand the purpose of bridge-moji

A user provided this feedback on frontdesk:

I like all of these changes except for the Bridgemoji. I think it's better to direct users to the hexadecimal fingerprint. There's no place that needs typing in an emoji, and emoji keyboards are only on mobile OS. I can't search by emoji or utilize emoji in any way except to visually compare it to another set of emoji.
Besides having low value, four of them is too many. I might remember two emoji, but I'll never care to remember four of them. If you choose to keep Bridgemoji, then try to condense it into one or two emoji. Look for alternative methods of representation as well such as those made for user icons.
https://en.wikipedia.org/wiki/Identicon
https://robohash.org/
I think it's better to direct users toward the hexadecimal fingerprint and for bridges, the hashed fingerprint.

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I don't know what the use case of this new feature is,

Is the idea when you give someone the address to check it is the right one? I imagine most users don't care which bridge they use just they can connect to the wider tor network, which a quick search on the tor browser works fine (This is how I test my bridges when I set them up)

If it is meant as an alternative to bridge line, there is 100%, not enough entropy in 4 emojis to cover an IP, fingerprint and certificate. Just look at how dense QR codes are for the bridges.

I like the idea but struggling to see the use case

mentioned in issue tpo/ux/research#91 (closed)

changed title from User Feedback on bridge-moji to Users don't fully understand the purpose of bridge-moji

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@nah received similar feedback during recent usability testing in Ecuador, reported here: tpo/ux/research#91 (closed)

I've added this issue to ~"Sponsor 30" to see if there are any quick improvements we can make to better explain what bridge-moji are for.

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Let's add a link to the tbmanual entry directly after the emoji (in the bridge card's expanded state). I think it would be worth iterating on the manual copy too, maybe with a couple of illustrations to demonstrate their purpose.

lgtm

@donuts so right now the "Learn More" at the bottom of the card also goes to about:manual#bridges_bridge-moji. Do you want to keep that one too? or did you have another manual page in mind for the "What are these" to link to?

Technically the "Learn more" should be linking to the section about sharing bridge lines, however it doesn't look like it has a heading/anchor.

Let's just link both to the same place for now. I think we need to rewrite/restructure this section of the manual first.

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mentioned in issue tpo/ux/research#107 (closed)

marked this issue as related to tpo/ux/research#107 (closed)

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mentioned in merge request !574 (merged)

marked this issue as related to tor-browser-build#40758 (closed)

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marked this issue as related to tpo/ux/research#109 (closed)

mentioned in issue tpo/ux/research#109 (closed)

mentioned in issue tpo/ux/research#110 (closed)

mentioned in issue tpo/ux/research#89 (closed)