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== UX - User Stories - Who are Tor users?
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Initially we were gonna do personas, but we haven't made them yet, so we'll be sharing user stories
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There is a lot of information about users right now, and I would like to organize that in a way that we can make personas
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=== Personas: (a tool to communicate to other teams what we're doing, the people we're working & designing for)
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=== Aim for the session: find patterns in our users - who are these people, what are their realities/contexts - and how can we make these into personas?
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S: We've seen a need to have more personal narratives talking about positive use cases - we want these stories to come from the people experiencing these things (as long as they can share safely)
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=== Use case stories:
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- ppl living in Iran, using Tor for censorship circumvention - not necessarily activists, just ppl who want to get online
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- this feels like a common scenario - average people who just want to use the internet, twitter, blocked sites
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A: Yeah, these feel like the big uses of Tor... and these people are not necessarily technical, not super users - just ppl wanting to use Youtube.
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- And for these people (censored), they often have the hardest onboarding experience to get online!! We want to make this easier for them
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- also ppl looking for privacy
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S: I think there are about 3 different categories that ppl fall into:
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Protection against...
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- censorship
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- more specific : what do you do after you get online?
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- tracking
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- surveillance
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P: When are we going to make them, and where are the people coming from?
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- are personas going to be based on region, or based on use case (i.e. activist, journalist, general, etc)
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A: Diversity needs to be taken into consideration - region, pronoun usage... we're answering a political question, so we need to keep that in mind
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S: We also need to consider keeping things simple (at least at first)
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- Start with regular internet user in different countries, then activists in different countries, then abuse survivors in multiple countries...
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A: categories in mind: Activist, Journalist, Citizen...
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- we also need to think about how diverse we're gonna go in terms of technical backgrounds - super users, normal users, etc
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----
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- we're finding patterns in users so we can tell their stories efficiently
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- the number of ppl using Tor just for fun is much lower than the number of people who use Tor because they need it
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- we have a lot of this research already, but we want to establish a framework to use in future research, and also to create the actual personas...
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- designing the personas to look like real people... with genders, languages, families, ages, hobbies, jobs...
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- we had a family use case come in, a dad with daughters... they want their daughters to be able to search for private things safely
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- a gay Colombian boy with religious parents, wanting to meet LGTBQ+ friends online without outing himself to his family
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- we also have domestic violence cases
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- we have been meeting real people and hearing their real stories! We want to share this while protecting their identities. We want people to connect with these people.
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- let's go deep on these bios!
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- making your own circuit to avoid tracking on your own phone
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=== So, categories to break down:
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**Role**
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- journalist, activist, researcher, citizen, politician, government, law enforcement, etc...
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**Tech level**
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- super user?
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- tech novice?
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**Mindset - Mission Alignment - Knowledge & Background**
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- comfort with technology, understanding of their own political context
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- is this part of tech level or context?
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- understanding of general topics - understanding that you need privacy online, even if you don't know how to use Tor or encryption or anything
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- philosophy, guiding principle...
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**Location**
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- defines context of infrastructure - access to internet - speed, reliability, physical location limitations... laptop v mobile... price of internet
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- online versus offline communities
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- we can use OONI reports to find this info
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- people using Tor at school
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**Risk level**
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- what happens if Tor doesn't work, or if the person doesn't have Tor? What's at stake?
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**Motivation**
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- what is their primary use of Tor? Cirvumention, web hosting tool (onion services)... Tails? What do you actually do once you're on Tor?
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**Devices**
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- you do different things on different devices... want Youtube on phone, but something else on laptop...
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- how much RAM do their devices have? What OS are people using?
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**How they found out about Tor**, and how they learned to use it...
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- this can be very helpful in learning how we can educate new people
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- are these people connected to other Tor users?
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**Community involvement**
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- are people involved in Tor communities? How did they find out about Tor? How do they use Tor in their communities? How long do they continue use Tor?
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- political contexts? (does this belong in this topic?)
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**Language**
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- !!!
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**Level of Trust**
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- does the person trust Tor?
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- does the person trust their government?
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- does the person trust their ISP? Their cell phone provider?
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==== Next Steps:
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- start by listing these things, find which stories match with each other... find common topics.
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- figure out how we're going to research this - how do we find out how much ppl trust Tor Project?
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- draw in info from academic papers
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- use demographic info that we've already collected
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- take info from Metrics - what countries, how long ppl use Tor... use Metrics to validate the things we're talking about
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- take info from Firefox research
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- take info from User Advocate
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- take stories from Tor Blog
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1. List things
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2. Decide what info to collect
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3. Collect research
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4. Combine research into stories
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=== Big goal: In the next meeting, personas are DONE, ready to go!!
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How these will be used:
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-Community team can use this info to make brochures for specific personas! Will help us to better communicate with & reach people in certain contexts
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-This information will help us across all of our teams!
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-Used to flesh out stories used by communications teams
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-Thinking about personas before we give talks, presentations - make sure to keep diverse groups of people in mind!!
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How many do we need?
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-Initially, 5 (or one per role; pick one element and provide a persona for different bits of this) |