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# Fundraising Brainstorm
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** Facilitators: ** Sarah
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How do we build upon the success of last year's end-of-year fundraising campaign with this year's **"Take Back the Internet. Support Tor."**?
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The goal of this session is to brainstorm visual design for the t-shirts, social media challenges, blog posts related to the theme, social media influencers who might amplify the campaign, and creative ways to utilize TBB and TBA to promote the campaign.
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Time permitting, we will also discuss other fundraising topics like sourcing new foundation and major donor support.
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Please join us if you're interested in helping our year-end campaign be the best yet and contribute to all of our fundraising efforts.
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## Prep
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1. List of 2018 social media challenges.
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1. List of past blog topics.
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1. List of best performing days of past campaigns.
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1. Special days like Giving Tuesday and Human Rights Day.
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1. Human Rights Day: talk with OONI. What are things that have happened in the last year, what is being taken away.
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1.
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1. Past TBB/TBA taglines and their performance.
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1. List of most popular t-shirts based on demand during recent social media sale.
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1. List of potential updates to donate.torproject.org.
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## Ideas to get creative juices flowing
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Social Media Challenges/Incentives
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* Onion cookbook
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* Staff member or influencer pledges (like Matthew Green dying his hair blue for @RAICESTEXAS)
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Visuals/T-shirt ideas
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* Rosie the Riveter holding an onion
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* Space invaders
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Blog Posts
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* What has happened to the internet to make Tor necessary?
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* Uplifting post about how we are succeeding
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* Profiles of people taking back the internet
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* Profiles of people, services, or organizations that use Tor
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* Description of a surveillance societies and what it is like to live there
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* Q&A interview style w/ some of our amplifiers (What about David Kaye, the UN special rapporteur? Any of our funder relationships?)
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* Interview w/ Bruce, Matt, Cindy from the board, Paul Stevenson (would need to start now)
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* Story of human rights defenders, what about front line defenders?
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* Introduction to technical stuff: here's something we can do with more funding
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* Some occasional amount of goofy stuff: a tour of our office network, which is just onions connected w/ ethernet cables
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TBB/TBA Taglines
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_Thought: Do we think we'll get more information if we vary the graphics instead of varying the taglines? _
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* Take back the internet. Support Tor.
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* Stand up for privacy. Donate now.
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* Bring privacy to everyone on the internet. Support Tor's growth.
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* Online censorship isn't going away. Take a stand.
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* Create the private internet you deserve. Support Tor.
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----
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## Meeting Notes
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'''T-shirt brainstorming
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'''
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* Plan is to design three t-shirts, set out a vote, produce the most popular one.
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* We have to keep in mind that each shirt must cost $10.99 or less
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* Design concepts ideas
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* Rosie the Riveter
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* Hands reaching to an onion, hands of many sizes / shades reaching for onion, hands reaching from below towards onion, pulling chains off of an onion
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* Breaking an onion out of jail
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* Breaking chains on a computer
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* What will bring in the most new people into this circle?
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* Something something... Since 1996 + retro images
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* Stuff we've outlasted
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* Flash
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* Myspace
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* Netscape
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* etc
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* Timeline
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* Onion roots breaking through a pot
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* Winged onion
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* Wrecking ball onion
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* Concrete + roots
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* Many roots
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* Mass of onions with a retro theme that's 'coming together' to heal ***
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* Two onions as old-fashioned wired/tin can telephones reaching across / around a 'dead/scary/thorny' landscape
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* The evolution of the human image (ape -> human -> ugly/surveilled/profiled version -> onion person)
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* Onion with roots wrapping around a surveillance camera
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* This + onion blooming. Including an element of hope
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* Three panels
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* Tor onion growing the ground
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* Old fashioned terminal computer image w/ surveillance (all seeing eye, big brother thing), roots are growing thru it
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* Onion is flowering
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* **Three 'theme ideas**'
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* Dystopian
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* Retro
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* Activist
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* + ask Derechos Digitales b/c some of these themes look like what they do
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* Some other ideas for what to sell
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* Desktop wall paper download for a low level donation ***
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* Really high donations get prints
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* Dog shirts?
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* Baby onesies?
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**Social media challenges** * Activities to throw in some fun
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* 2018: Traveling onion
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* 2017: Eating an onion
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* Brainstorming ideas
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* Onion cookbook
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* Donation level incentives -- when our campaign reaches x, we do y.
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* You get a special retro cd
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* Onions of the world discussion
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* Technical stuff on history of tor
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* Video thank yous from Nick & Roger
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* Mini cook show with Nick & Roger
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* Nick & Roger dress up in 'nerd gear' -- "We're with the dork web"~
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* Nick paints his hair purple, Roger paints his hair green
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* Nick writes a song
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**Creative ways we can use Tor Browser throughout the campaign** * Trying different visuals vs. different tag lines
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* Ensuring that TBA & TBB are different and appropriate for each audience
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* Can we experiment w/ long text?
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* Can we do a whole re-make of the about:tor?
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* Can we serve this 33% of the time?
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* Can we come up w/ a new one for every two weeks?
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* What if we make this really nice, like the Google doodle? Creating the expectation that every year this happens?
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* Make several in advance
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* Every 2 weeks they would change
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* Animated gifs
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* Would need to retain all functionality (ie, search bar still needs to be clear and easy)
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* We want to show banner 10x before it disappears?
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* Banner needs to persist even if they click the donate.page three more times
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* Goes away if you x out of it
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* Website would still have banners
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* Now we have many websites: should show up on tpo, community, metrics, & |
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