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Current outline is:
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1. Change workflow of downloads to request donations on download-easy and download pages.
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2. Internet keyword campaign to target desired communities (native and diaspora).
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3. PR campaign to get the word out about Tor targeted at desired communities (native and diaspora).
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4. Reach out to foundations already working in desired communities to rebuild Tor's brand and expertise.
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This is an iterative process. What works, we double down on. What doesn't work, we quit doing. There are F metrics we have to report on quarterly.
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More to come. |
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